Cute is definitely the right adjective here.
Add Character, despite having a kinda sucky name, is a cute little addition to the Semaphore Road scene with gift ware and trinkets of the homemade and asian-influenced variety.
Sure, as Milena says, we've seen this kind of product before on Etsy, and places like Ikeguchi - but I think it's unique addition to the area and a lot of people still love a good old-fashioned browse in real life.
As well as adorable and affordable tea sets, kitschy accessories and the occasional bit of personal adornment, there's a huge focus on kid's stuff - I particularly liked the bright Japanese-influenced wooden toys. They're also kid friendly: my 2 year old niece had a ball playing with the bits and pieces, and the staff are always friendly and welcoming.
Apparently the owner also hand makes the origami and visual merchandising that adorns the walls which adds a lovely homespun touch. read more