The worst. I fought traffic into Williamsburg to purchase an Apple tv box. There was a line around the block to get in the store. After waiting outdoors on line I was informed that I needed a reservation to go in the store. What's more, I was told there were no, zero, reservations available for the next SEVEN DAYS!! I thought the teenager at the door was joking, but no, there was an actual 7 day waiting list to enter the Apple Store and purchase one of their over priced products. Save your money friends. Buy a Roku. read more

Tiffany was very helpful. We asked plenty of detailed questions and she answered and helped us along the way. This place is never too busy like the other locations and they help you in a timely manner. We've made a few purchases here and are always satisfied. read more

It was a little crowded, but it is an Apple Store. I loved the reuse of the building, and everything was pretty well organized. I do wish I had been noticed quicker, but I understand it was a weekend, and it was quite busy. And for some reason, there are NOT a lot of Apple Stores in New York. But I was very happy with my experience, and it just reinforces my love of Apple. read more

Guillaume is really the best! He helped me with everything I came for and answered ALL of my questions down to the T! Even on this hectic rainy day, he kept a positive attitude, he's exactly what any person would love to encounter at Apple! I will be visiting here again thanks to him! Thanks again Guillaume! You rock! read more

I got really sad experience here. I bought new iphone 8 and waited to update my info through icloud. It took over 4 hours. Its insane. The phone still showed "estimating time 2 hours." They only said It took time. I canceled this iphone. They forgot to return my sim card. I'll never go back to this store again. read more

I bought an iPhone here and I was helped by Gabe who was so helpful, kind, and knowledgeable. He helped me set up the iPhone and answered all my questions and just made the whole experience really pleasant. read more

This is my favorite store. I just went on Sunday and I pick up some things that I ordered online and everything went smoothly. I don't understand why there are so many negative reviews. read more

I had a huge problem when I lost my phone. Obviously no one wants to spend 1k on a phone. But the staff was super helpful in helping me resolve the problem with little to no wait time. read more

I'll say that telling a customer that it will be another 5 mins and you're still standing around 30 mins later is annoying as F! But I will say Dave came up and just told me a joke made me laugh and took a lot of the tension away! Great employee! read more

Only came here once, but I had no issues. The few people I dealt with were nice and informative. My iPad was replaced in a jiffy. I hope your experience is as successful as mine was. Good luck! read more

An hour (plus) long wait to buy a non-serialized accessory? Every time I try to flag down a team member, they either pretended not to hear me, or flat-out ignored me. It's no way to run a business. This place is garbage. If I could, I would post a photo of one of them standing around doing absolutely nothing. read more

aside from this location being gorgeous, every staff member took all the necessary precautions when waiting in line outside, as well as inside (social distancing, taking your temp, offering hand sanitizer, etc.). but, i'd like to especially thank Luz for helping me during my genius bar reservation. i got there a bit early, but i didn't mind the wait. she was so sweet and knowledgeable as she answered any questions i had, and even kept her distance at the table while walking me through everything i needed to know about getting my macbook repaired. honestly, i was dreading my reservation because of things i've heard from others, but i guess i got lucky here with Luz. :) i've heard all the stories of people being "tricked" into paying more, the line being too long to even make it to their appt, and similar cases. but, everyone i came across was really nice, the line moved fast, and Luz gave me a great offer after comparing it to others. read more

Very rigid, abrupt and even rude. Not what you would expect from an Apple store. You pay a premium for a reason....,

This is probably one of the worst Apple stores I've ever been to. No matter what day or time you go, the staffing does not seem to meet the customer demand. Even the specialists who get you checked in can't seem to keep up with the crowd. Granted you get there early, you will be lucky enough for a 1 hour & 20 minute wait to be seen by a technician. If you get there any other time, you can bet on waiting two hours. It's ridiculous. It's also odd that this Apple store has very few computers and very few accessories to match. Not saying they are essential, but I'm used to seeing Apple stores have tons of devices throughout the store and fun things for sale. read more

I hate to jump on the bandwagon here but this has the absolute worst customer service of any Apple store I have been to. Usually the staff are so polite and helpful - but not here. I was told that the appointment would be about 30 minutes but they were too busy and sent me away - only to tell me the appointment expired when I came back. The repair tech was not very helpful, or polite, but at least they did fix my phone. Go to the store in Chelsea, it's worth the subway ride. read more

Mr apple desk top is on its last legs. I am a senior and went with two other seniors to this store to start the process of buying a new computer. They were many, many apple workers milling about doing nothing. Some were helping a few customers (all of a young age on both sides). After ten minutes of waiting I went over to one of them and ask them if he could help. He said he would get somebody. After another ten minutes somebody came over and said they would get help. After waiting another ten minutes, we took the hint and left the store. It is obvious that their policy is, if you above a certain age they do not want your business, sort of like in the old south, with signs saying we only serve whites. I would give this place a no star rating if I could. It was an ugly experience. read more

I had a nice lady tech do a comprehensive troubleshooting for my software issues. They were really busy and even though she wasn't able to help my issue because the Apple Store doesn't do data extraction, she tried her best. Give tatted lady a raise. read more

I went into the store ready to purchase a computer on a weekday evening around 7pm. I literally couldn't get them to sell me one. First I wandered and waited for someone to help me. After about 10 minutes of that I was told I needed to be on a "list" to purchase something. I was told I had to wait in one spot in the store for my turn and "someone" would find me (no looking around the store). I waited another 45 minutes. By this time my child was losing patience and we had to leave. The store wasn't especially busy. I came ready to buy. They had terrible service and very bad communication. There is no way to know the "system" unless I guess you are a regular and buy computers all the time. I found it pretentious. If I'm going to spend 2K on your products I expect some semblance of customer service. read more

Person who sold me Apple TV is a big liar. She said there is no coverage if you don't purchase additional insurance. Apple is not as it use to be... they will not be the best in the future. read more

This place is an absolute joke. If Steve jobs was aware of the atrocity that is this store, he would have a stroke from the grave. We checked in, as prompted by the employee. We returned an hour and a half later to check on our appointment to have a screen fixed. The individual who checked us in pretended he had never seen us before. When prompted to assist us after 2 and a half hours of waiting, the employee explained to us that 3 hours is an acceptable wait time for this location. Have literally wasted an entire day trying to get this screen fixed at this joke Apple Store. Corporate needs to come down hard on these sad employees, this store is an absolute joke!!! In what business is 3 hours an acceptable wait time? read more

This place is sorely understaffed. COVID or not, this retail experience is appalling given the amount of money Apple products cost. I was here to exchange a watch band after being sold the wrong watch band at the same location. Waiting more than 30 minutes to make what should've been an easy exchange was already frustrating, in addition to getting conflicting information about whether or not I could browse while a friend held my place on line. Finally, when I saw a "specialist" I was informed that I couldn't make an exchange without also exchanging the watch, and needed the box too. Had I been told this in any of the multiple exchanges I had with other employees, it would've been one thing, but I had now spent a significant amount of time for apparently nothing. The only saving grace is that the manager made an exception and allowed the exchange, but it was too little too late. Hire more people, create a better process, manage better. This store is a disgrace, Apple. read more

They sure love to tell you how busy they are! Walked in to find they were overcrowded, so I made an appointment for a week later. Made an appointment a week ago. Showed up to find it had been "cancelled" for reasons they don't know. "Would you like to make another appointment? You can maybe get one tonight at our 5th Ave location"...I live in Brooklyn, that's why I made a god damn appointment here.... No. Thank you for absolutely nothing, guess I'll make another appointment when you have an opening in 11 days. Worthless. read more

Terrible store, no customer support, lost my order, waited 1 hour at the store to talk to the managers Anthony and Gerda that had no explanation why my order was not at their store. Terrible! Will never shop there again! read more

Had a great experience: the intake people were kind and efficient ( I was a walk-in). They booked me for both the genius bar and a floor person - a wait of up to an hour. Within 5 minutes, staffman Shin was at my side helping me resolve a virus problem. Shin was smart, knowledgeable, quick, and an excellent teacher - he walked me through a couple of Apple care procedures. Wednesday about 5 pm is a good time- not too crowded. read more

I walked in the store and was greeted with a "Hi, sorry we're closed for a private event." There were a bunch of people standing around a screen with music playing and some dudes standing across the street filming it for whatever reason. I asked if I could just try out one of the iPads, which I was standing right in front of and wanted to purchase, but was asked to leave. Okay, so the apple STORE is now a CLUB? I came all the way from Queens. Dear apple: if you want to sell products, try being open during supposed store hours. Yeah, I'm pissed. read more

Just left the store. Walked in planning to buy an Apple Watch however my boyfriend and I weren't even greeted when we walked in (far from the Apple Store treatment we are used to- my boyfriend and I have iPhones, MacBooks and iPads all purchased from an Apple Store). We stood around the watch table for like 5-7 minutes and we weren't regarded still. Not a 'hello' or 'we'll be right with you'. Very disappointing. We left without purchasing anything. And we definitely wouldn't return to this location. My boyfriend and I are people of color. Don't know if maybe the employees thought we weren't there to purchase anything. Who knows. I just know I won't be returning. read more

If I could give it 0 stars I would. This is my third bad experience here. The first one was the first week they open so I forgave. This last one I came in at 3:32 for a 3:30 appt. had to wait 10 mins to be checked in and then was told I was late and would have to make another appt. For real? Two mins late? The other times I waited for over an hour with an appt time when I brought stuff in to get fixed before I was help. Yet that was alright but my two minutes is not. It's sad because Steve Jobs would have never ran a store like this! read more

Same bad experience as others, with poor service and insufferable clientele.

I called this store to place an order that I was assured would be delivered to me by 3 pm that day. Order never showed. The guy who took my order gave his name as Bentley. When i called to inquire about it the woman who answered the phone told me no one by that name worked there. Concerned that some random person who supposedly didn't exist now had my credit card number, I asked her how we could A. Check on the order and B. Look into the situation with my credit card. Though I remained incredibly calm the whole time, she rude and dismissive - speaking over me and condescendingly telling me to go call the credit card company. Finally I talked her into letting me speak with the manager. He transferred me to an 800 line that I wasted another 40 min on. Had to change my card number and Apple did not care in the least. read more

Worst service ever. Alex P should not be a manager here or anywhere. She is patronizing and rude in a way that more than borders on racism. This store has no real supervision and instead very rude, uncaring and ineffective people have been placed in charge. Other staff members were helpful and understanding but not given any real power to make decisions. I appreciate their efforts to help and it was clear that Alex P was the main obstacle to that help. Avoid this Apple store, and if you do go there and deal with this manager I encourage you to make a formal complaint with corporate. These bad so called managers should not be given carte blanche to deny people true service. After being a loyal Apple customer for 10 years I am considering switching. read more

Uhhh.. What happened to the days when Apple was a little upstart company that was changing the world. Came in to upgrade by Iphone. They put me on a waiting list although there were a bunch of employees chatting away with each other. After a half an hour of waiting I just left. read more

very fancy apple store i have been to several this one is a flagship i assume , the customer service representatives are very patient and friendly, store is busy especially on weekends (totally packed) , the only reason i don't give it a 5 star review is because of the high prices. read more

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Aggravated and annoyed. No common courtesy what so ever! The rep that helped me lied to me and wasted 40 mins of my time. I wish I remembered his name. The store wasn't even crowded, yet there still was a 30 minute wait. The apple techs just stand around looking stupid, doing nothing! Mind you today is Saturday so imagine how it is on the weekdays smfh. Never the fuck again! read more

Came in for a Genius Bar appointment. Nice big store. Cool like every other Apple store. Someone named Chris helped me out with my computer and he was super helpful and knowledgeable as well as very friendly. Great experience. read more

Called the store directly to ask about whether they can do the sprint upgrade plan. The Apple representative assured me that of course they can without a problem. I came to the store to learn that was a lie. Apparently Apple is no longer authorized to do sprint lease plans in the store. Apple should take more steps to educate their phone staff about what they can or can't do. read more

I have had many up-and-down experiences at the Genius Bar but Reed gave me fantastic service. He was very helpful with my computer problem and I would definitely go back to this Apple Store for service read more

Trash service. Never returning to this location. I don't even leave reviews but am really frustrated with my waste of time today. My laptop screen is shattered and I arrived 30 minutes prior to my appointment. The lady at the door told me i was checked in and i waited. About 45 minutes later i asked another associate if i was up soon, she told me she was busy but they're currently helping me. Over an hour passes, i ask another employee if he can tell me my wait time. He then types in my name to tell me that the first two people did not check me in. I am very upset that i took the time out of my day, i have family in town and wasted my time here. Will not return to this location. read more

I had the rudest staff member help me on my phone repair today. First of all I was extremely misguided by Apple's own support app that lists the prices of the repairs, in my case I wanted the back of my phone screen replaced. I made an appointment for this repair and arrived 10 minutes early. I then stood only for 1 hour in the cold and snow past my appointment time. There was no scanning of my code or organized system. Then once inside the store I had to deal with the coldest sales repair person ever who said we don't repair "old phones" it's $500 to replace. I was fine paying the $500 but he continued to disparage me like "so what are you gonna do about this old phone - we don't work with these anymore " keep in mind the phone is an iPhone 11 Pro, it's been 12 months since I bought it. I paid the $500 he was annoyed and then he brought the replacement phone. He said "here it is" and I paused and said oh does it have my new number and he said annoyed and fuming "just go through the set up on your own time" I said I waited an hour outside the store, I spent $500 you can give me 5 more minutes. He said "no I can't I don't care how much you waited or spent your questions can be answered by the Genius Bar hotline". I'm 6 months pregnant and even if I wasn't you would think being a decent human being would be a qualification for a client facing role. read more

While the staff tries there best to be very helpful (Yvette & Jonathan were superstars) the store should be completely ashamed. The wifi the store uses slows down with the more people that log on. But you mean to tell me Apple can't get a separate wifi account for actual store business...it's fine if you want to supply wifi to every Tom, Dick & Hipster who pops in to check their porn hub & tender accounts but your customers shouldn't suffer. Shameful! read more

Horrible customer service. Went in today to purchase an iPad and inquired to also change my charger. They said I had to wait 50 mins, (huh), therefore I ask for the manager (Paul) and he was extremely rude and not helpful. Just an unorganized store. Drove a few extra miles to the Soho location, made my purchase and exchanged in no time! read more