I second Preeti M in declaring this flip flop heaven!! If you are in the area a stop at this…read moreHavianas flagship store is a must. I stayed around the block from here when I was recently in Sao Paulo for a conference and must admit I visited this store 3 times during my week long stay. I just kept thinking of people to buy flip flops for. I was blown away by the wide range of styles - so many color and pattern combinations, strap options, and designs. They even have baby havianas which are absolutely adorable. The employees are really helpful here and are happy to look in the back for sizes you can't find...etc. One of the main draws for me of this store was the extremely cheap prices. In the U.S. havianas can sell for $30, at this store the vast majority of flip flops sell for under $10. Makes for great presents for friends!

What a great idea for a shop! You wander in through an very…read moreopen frontage and look out over what looks like a little market stall with a straw roof. The 'market stall' is piled high with loads of different flip flops for you to dive in and fondle (is it rude to say 'fondle' when talking about flip flops??). You can even have your own designs made up on the spot! How cool is that? They really are inexpensive too, especially for something that bear a brand that has become world known and renowned. Picked me up some baby flip flops for my daughter, cost me a whole 6 pounds, a bargain for a slice of Brazil :)

El Cabriton has well-designed pop culture references printed on everything from shirts, posters,…read morecoasters and pillows. As a gringa, it's interesting to see which pop culture references they have chosen. I.E. Tom Selleck. But it's a very cute store and worth the short walk from Ave Paulista.

Estampas maneiríssimas e uma infinidade de produtos além das camisetas. Não se assuste se o…read morevendedor disser que não tem a camiseta e pode mandar fazer, vai demorar uns 15 minutos. Hahaha

Havaianas are a true Brazilian product and original since 1962. This is a small shop but they have…read moreproducts for men, women, and children. Unlike larger shops in Rio, they do not sell accessories or clothing. You can have your pair of flip-flops customized as you desire. There is a drawer full of options to bedazzle and customize your own flip-flops. They can customize a new pair or update an old pair of Havaianas while you wait. This shop offers a variety of colors and designs for the new seasonal collection including espadrilles. Havaianas are fun, comfortable, and are good quality for the value. The store is open on Sunday. www.havaianas.com