Being a Michelin employee this place is amazing. The tour goes through the history of the company…read moreand also the history of the tire in great detail. The depth of artifacts from old advertising, test vehicles, old trains that ran on tires to a deep explanation of how the Michelin family developed the business in Clermont is fascinating and amazing. There is a gift shop at the exit that has loads of interesting items plus all the Michelin maps and guides you need. If visiting Clermont I'd highly recommend a visit to L'Adventure Michlin to get a greater appreciation for the company that built this Global brand.