It's easy to miss Back Up Fashion in a trip along Sydney Rd. Tucked in alongside Lulamae and Vicious Venus, the shopfront is sometimes overlooked by the more spent shoppers who've made their way along the strip from Brunswick Rd upward.
Inside, the shop is tiny enough that a thorough browse can be achieved in well under five minutes. There's always some kind of gentle incense or perfume permeating the room, so it feels cosy and warm in winter.
The dressing rooms are small but not overly cramped, but the mirrors are located outside in the shop itself. In my experience, the clothes are a bit hit and miss; I've obtained some of my favourite clothes from this store over the years, but over half of what I try on is ill fitting or garish. There's also a variety of jewellery and accessories in a couple of cases and shelves on the fringe of the store, but I've never been able to discern a very cohesive stylistic theme to them.
The prices are within the cheaper side of average for this end of the Sydney Rd strip, and some of the clothes I've bought have lasted far better than initially expected. Nonetheless, most of the clothes shouldn't be purchased with longevity in mind. read more