I don't really like surf shops. Or surf label clothing. I did when I was like 13. I think the reason I am not a fan is because the clothes are average, in style and quality, but they are so ridiculously over priced. Billabong is no different. Buy a T shirt from here and it will set you back at least fifty bucks, unless it is on the "sale rack". And that t shirt won't be any better than one you could probably buy from The Warehouse or somewhere like that, for half the price. And I don't like the staff here either. They think they are too cool for school and it's like bro, you work at a clothing store, get over yourself. Now, in saying all that, I think Billabong is fine if you're actually surfing, or doing some kind of beach related activity. Other than that I don't see the appeal. Sorry. read more