I've read Brisbane News occasionally over the years absent-mindedly, and it's with a more objective eye that I look over the copy I received today.
From the front cover, it looks like women's fashion and local female designers are going to be highly featured. However there was surprisingly little in the way of fashion in this rag (albeit a two-page piece), with the first half of Brisbane News's pages dedicated to the below-mentioned:
*Editorials
*Fluff pieces about local up-and-comers from whatever field
*Restaurant, book, art, motor vehicle and film reviews
*Food recipes and wine and travel pages
*Interviews with local couples who've made something of themselves / 'Local Kid Hits Big Time'
*So many wedding advertisements that the thought of tulle made me want to vomit
*A standard crossword and horoscope page; and
*A social page where people who you've never seen or heard of before are dressed up like they're at the Oscars. (Downgrade that to The Logies.)
The "people's voice" is represented through a section called Streetbeat: you know, one of those sections where the magazine approaches people on the street each week and asks them a random question. Then they print the photos of these people smiling uneasily at the camera and print their response. This week's big question? 'Do you have a favourite comedian?' One 53 year old woman whose personal preferences probably differ greatly from my own cited Pamela Anderson, who is apparently "quite funny. She's down to earth and straight with people, it's part of her charm." The photo doesn't indicate someone of a sarcastic bent, unfortunately.
The one upside was a snazzy little editorial written by someone called Phil Brown. His anecdotes and approach to the issue of installing a "Brisbane Greeters Program" initiative was hilarious and fresh. (Side note to Phil: Vancouver has these greeters. I didn't know what the hell they were when I first saw them - they could have been security guards or someone with a clipboard trying to get me to sign something. They're nice, and they basically wander around with little to do, and unfortunately when people do approach them it's to report an issue, essentially making Greeters cops but without the right pay or equipment.)
Now for the nasty part that helps weigh down the overall review rating. Upon opening up Brisbane News at its exact middle, from this point to the very bitter end is a barrage of real estate advertisements and nothing else. Pages 47 - 84 alone are dedicated to for-sale properties advertised by Brisbane's major real estate agencies (Ray White, Place, Space, Brisbanerealestate.com.au, etc). And that's not even counting the several pages leading up to it focused on what's new in "architecture" (read: more photos of strangers' homes and their interiors).
I know that advertising is necessary to keep free city magazines afloat, but I wish it was a little more diverse. Unless you're currently in the market for house purchasing, you're in for pages of boredom.
Then again, having gone through the magazine again for the first time in several months I'll probably check out the next one, if only in the hopes that Phil Brown writes again. Phil kicks the overall rating up from two stars to three. read more