The Cadbury Shop is a popular destination at the East Midlands Designer Outlet; as you enter the sheer variety of chocolate, sweets and biscuits on offer is truly impressive. A good level of discount on all the products, especially if you buy multiples. There is a Pick and Mix by the door, as well as multi-packs of classic bars like Dairy Milk, Marvellous Creations, Wispa and Flake to name but a few. Packets of Roses and Heroes chocolate selections too, as well as seasonal favourites like Chocolate Oranges and large Toblerones. Some more unusual items can be found too like packs of Sherbert Dib Dabs, Sherbert Fountains and Fry's dark chocolate bars, haven't seen them in a long time. Very busy every time we visit, but at Christmas especially so. Overall, a great place to find a bargain at any time of the year. read more