I like this store because they have their own point-of-view…read more Yes, they carry almost all the same brands that the other contemporary stores in Stockholm carry.. but they do it differently: They have unique items from all those great brands that you won't find else where.. The aesthetic of the store is beautiful and their own... They merchandise meticulously - they hang entire outfits together... and so well that you can picture yourself wearing it.... They have a great eye for design, style and color - and the gals are very friendly and helpful. I absolutely recommend stopping by this store if you are visiting Sodermalm