Diesel, a highly popularised brand, with it's own dedicated store to it's unwavering coolness right in Leeds centre, on Vicar Lane. Adorning the backs and backsides of college students with too much money, and yuppy urbanites with a penchant for good quality fabric at an inflated price, yet happy to pay because Diesel tells the world you are cool. You are.
All sarcasm aside, Diesel is a pretty sturdy brand, the shop itself is a nice rustic homage to the image the brand creates for itself. I can't quite explain how, but it does. Trust me on this. I actually really do like the Diesel brand, it's excellent quality gear, and it feels nice and washes and washes and washes without any trouble at all.
Leeds Diesel has both a women and a men's section, with men's wear taking residence on the ground floor alongside the bags, watches and those oh so famous Diesel beanies. Remember them? Do ya? I do, looked a pillock in them, I'm jealous, I don't have a beanie head. Oh and the women's range is upstairs, notably smaller than the men's offering, but you take it where you can get it these days.
Diesel's show pieces are the jeans, with a large section of the store dedicated to denim, all arranged in style and then by size. Excellent jeans to be found here, averaging on £110 per pair, if you're not fussed about what season they are, the trusty TK Maxx tip comes in handy again, I've seen loads of Diesel jeans in there for £40. What you don't often see in TK is the range of bags, and watches that I still drool over. I rememeber when Diesel watches were the must have wrist accessory, I still want one. You also don't see the chunky knits that are flippin gorgeous to look at and touch, or the beautifully crafted coats and jackets, that yes do cost a small fortune, but will last you forever. Honest. read more