Specialties

DISC, Inc. has specialized in search marketing since 1997. Espousing trust about all else, DISC prioritizes by ROI, and implements SEO, local search marketing, paid search, conversion rate optimization, SEO'd site design and build, and training.

History

Established in 1995.

Rob Laporte is founder and CEO of DISC Inc., a search marketing firm since 1997 (DISC was founded in 1995 doing document imaging and scanning). After five years working in marketing, Rob was writing his Ph.D. dissertation on Shakespeare when one day in early '97 he read Danny Sullivan's new SearchEngineWatch.com (before Danny sold it and started SearchEngineLand.com). It all clicked. He was certain that search marketing would become huge and reward his long education, so he switched tracks to become one of the industry's pioneers. Rob's marketing minor, five years working in marketing, and his English literature BA and MA were all to coincide with that nexus of marketing and linguistics called search engines. DISC's long experience offers wisdom that distinguishes hype from what really works. Trustworthiness is DISC's guiding principle.

Meet the Business Owner: Rob L.

Rob Laporte is DISC's fearless yet conservative leader with over twenty years in marketing (traditional and web), seven years as an academic researcher and teacher of Renaissance literature at UMass, and twenty-five years of martial arts. He can recite poetry while knocking out your competition. His analytic mind and seasoned business judgment check the impulsive swan-dive into the shallow pools of web marketing fads. Rob is the most published author in the search marketing field's leading print & web magazine, VisibiltyMagazine.com (search "Rob Laporte" there to read his highly informative useful articles).