This shop is located in Arndale center in Luton inside Mothercare shop. It is recently moved to…read morethere. They have got fantastic toys that help develop vital skills. Their toys also help children get off to the best possible start and tremendous fun too. The specialty of their toys is that they meet all British standards for toy safety. The store offers free play on certain days when children can come in and play with all toys free of charge. They have got toys suitable from babies to 6 to 7 year old ones. The toys are very expensive but if you look out for bargain offers then sometimes they are affordable. They have also got their own birthday club, so if we register the baby's name they send out some money off voucher and free gift on birthdays upto 2 years. The shop is clean and tidy and well organized.

Unlike amiddletonprice I prefer this branch of the Early Learning Centre now that it has moved in…read morewith Mothercare. In the other store the one complaint I had was that the staff were too attentive, I'm not a mother but I work with children and so like to be able to browse without feeling like someone is always peering over my shoulder. In the old ELC I would usually walk in and after about 2 minutes of browsing get fed up and leave, now the staff are on hand if you need them - I've always found it very easy to find them when I do need some help, but are not hawkish in their sales. The shop is still kept clean and tidy, although there is considerably less floor space to push a pram in now that they've moved.

They sell a huge range of toys here, as it's quite a big store…read more There are are indoor toys,outdoor toys,preshool toys and infant toys. There you can also buy buggys and cots. There is a huge parking space. There are lots of bicycles for trial. The store is very spacious. The staff is very helpful. The store is neat. They have made different men in charge of different things because the store is huge. You can also buy books. They have different sections of characters. They even have sections of bicycles age wise. You can buy batteries. Some excellent offers in terms of price and product on there. Overall shopping experience is much more relaxing and pleasurable. Cons The only thing is its a bit away from main town centre.

Great store, staff are usually helpful if you can find one but they have a good range of toys in…read morestore.

Wide selection of major branded toys. Up the hill just a bit are a collection of book stores with…read moreeducational toys which are truly exceptional. Nice enough staff, well stocked store, but nothing exceptional here.

I like the Entertainer in Amersham. It's a pretty large toy shop for the high street, and they…read morestock a good range of toys. The prices are pretty variable, as some things are pricey, but other things seem to be very cheap. It's worth keeping an eye out for their regular sales and special offers, as you can get some very good deals. The shop is in two sections. One contains dolls, My Little Ponies, fluffy toys and that type of girly girl toy, and the other half is more like a standard toy shop. They supply a good range off toys suitable for tiny babies right up to more adult items like board games and remote controlled toys. They have a website too, but remember that the prices online are rarely the same as the instore prices, and the special offers are different. If you need to ask questions, make sure you get the right staff member, as the weekenders don't seem to know as much as the long standing staff members.

This is such a good toy shop! A wide selection of different toys, much better than all-branded toy…read moreshops. Some excellent deals on certain items if you keep your eyes open. Have always found the staff extremely helpful.

one of the very few toy places for kids after woolworths and clements closed. Really a good choice…read moreof all sorts of kids fun and a favourite of my nephews and nieces.

An excellent toy store, kid's absolutely love this place and they stock just about every kind of…read moretoy you can imagine, the staff are friendly and helpful. The downside is that they often struggle to beat the low prices offered by Argos and Tesco on certain big brand toys. Also the location in the Watergardens means that if you are driving you have to pay to park in the Watergardens car park at a minimum cost of 80p. The Entertainer does not refund parking charges unfortunately.

If you have children or grandchildren or are just young at heart, this toy store is where you want…read moreto shop. Not only is it overflowing with all kinds of imaginative and creative toys and games, the staff and owner give the kind of service that box stores and even large department stores just do not give anymore. Run, don't walk to shop here. It is so worth it. My husband and I went in seeking a game that our daughter could not find that is from Denmark that our granddaughter had played and loved. While the store owner did not have it, she happened to be going to Denmark. On her own time, she made a special effort to find it, and bring it back in time for us to get to our granddaughter by Christmas. When you find that kind of dedication to a child's joy, it tells you a lot about what a great place it is to shop.

I used to come here as a child and always loved it. Great selection, kind staff and good prices…read more I live in New York now but whenever I visit my parents in London, Happy Returns is a guaranteed stop for my daughter. She loves everything about the place - great selection of JellyCats, super toddler toys and even some educational gifts for my older niece. Excellent inventory and they are always bringing in new toys, so it never gets old. The current owner Jenny is really wonderful. My daughter was playing with a Peppa Pig backpack but it was a bit too big for her, so Jenny got her a Peppa Pig handbag she wears the whole time now. She's great; really cares about the kids and the parents. I absolutely love Happy Returns!!

Really good toy shop - a veritable cave packed with good things. Don't miss the downstairs. Much…read morebetter than the big chains. Watch out for restricted space though, no room for a stroller

For my kids, this was a highlight of our trip. 7 floors with really well organized and wide…read moreselection of toys. A ton of demonstrations happening with fun staff as well to make it very special. The staff definitely give off a "Disney" vibe. Pricing was a little higher than I'd like to pay, but overall the experience added to it so we bit the bullet and bought a few toys on our trip. It's well worth it for your kids if you want to visit - nothing like it in the US

I heard this was the toy store of all toy stores and it indeed was. There were 7 floors of product,…read moreeach dedicated to a theme. Suitable for all ages. There were many photo opportunities and lots of demonstrations as well. The sales people worked for the store and there was no pressure at all. We were there a little under an hour and discovered many new items. Our kids really enjoyed the lego and Wicked themed areas. There is also a cotton candy machine where you can watch it being made through the glass, all automated. We somehow left without purchasing anything due to our inability to take it back home.