Now, this little store in the midst of a row of shops in jericho has become a very popular haunt of locals over the last few years. There is something cheerfully decadent about the way in which one gets served, whoever serves you. The experience must really be experienced, however if you try it you will see, friendly staff are confident in their roles - probably the result of excellent training, but also they are aware of their roles and place within the local community at large. I noticed one of the owners, a perkily half-bearded, sparkily eyed 40 something, cheekily asking a septuagenerian for ID as she bought her weekly bottle of crofts original - it made her day, Saucy chap. She loved it.
The shop itself is small, but my experienced retail eye calculates that they stock over 2,000 separate product lines ( a large supermarket these days sells upto 40,000) however it is the choice, consistent quality and unusual product lines that set the business apart from the Happy Shopper type corner shop. More thoughtful retailing like this might have stemmed the tide to the soulless out-of-town type superstores that proliferate nowadays.
Give it a whirl - loads more fun than the chains, and the outside chance of a wink from the best in class team might send you in with a spring in your step! read more