Drawn in from the cul-de-sac by the promises of Theory, Tory Burch, and FCUK, we were repelled back…read moreout by the lack of good inventory. Jewelry on the stand was more attractive than the sales rack. Very few items were actually cute AND quality, most were either/or. Everything was definitely still at boutique prices. Throw pillows arranged by the door didn't even trip my nesting instinct. Decor was all clean lines and service was reserved but friendly. This place has potential, but it's doomed to its surroundings.

I was excited to go here when I read which brands they carry, but super disappointed by the…read moreselection. There just wasn't much there, and what was there was not cute or designer, and for what it was, it was RIDICULOUSLY over priced. No cute shoes and I can't speak for the staff as no one spoke to us.

Super kind and friendly. We popped in within a few weeks of their opening. They offer in store…read moretailoring to perfectly alter your clothes to your physique. The fabrics here were very practical for the area (I.e. light weight, good for heat) and they had a range of colors from preppy to more conservative. I liked their selection a lot! We've been back once again and will continue to do so. If you forgot your swimsuit, they have those too!

I have not made a review in a long time, I was there this week, they have a great sales person…read morename star. I was very happy with there make ups not a lot. I'll be back.

I truly unique store. It is a must visit if you're in the area. Vintage shirts, and all kind of…read morecurated and custom apparel. The owners so nice and very willing to share his expertise. This is a really fun store for the family.

Such a cool store! They've really created a unique shopping experience where you can customize…read moreclothing to fit your vibe! if your looking for one of a kind gifts, definitely check this out!

This is a great place to check out. Nice selection of varying brands, from high end sport specific,…read moreto casual. Lots of fishing, beach, boat and camping gear. Friendly knowledgeable people too. One critique is that their website is not active--looks like they let it lapse and thus it no longer works. Just a notice from Wix stating "Looks like this domain isn't connected to a website yet."

Excellent selection for men and women of all ages. Everything from outdoor apparel, beach causal…read moreclothing, sandals and sneakers, to fishing equipment. On top of carrying top brand names like Patagonia and Simms, they also have Howler Bros., Sight alone Provisions, and several other "niche" names. Friendly customer service and excellent Sale Rack! Bonus: Dogs are allowed in the store!!

Obnoxiously Rude customer service. Wouldn't have bothered with this review if it weren't so bad…read more Wanted to run away from this place without purchasing, but already began payment processing. I will not ever go back there and when I head that way, let others know "stay clear". Cute store, scripture drew me in, boy was I deceived.

Cute clothes, but GEEZ - the ladies that work there are RUDE!!! Overall I felt like the employees…read morewere disinterested in actually helping anyone - as I was next in line to check out, an employee knew the women in line behind me and took her to the side to check out, even though I had been waiting. Not a big deal, but just odd. I really liked the clothes I picked out - one was a super pretty flowy lightly tie dyed top. As she was folding the top and putting it in my bag, the lady working there said, "ugh, this top is making me seasick!" Ummm, okay...?! I thought about it for a while afterwards, and the experience made me want to return my items and buy them elsewhere.

When recently visiting 30A, my wife and I joined some friends to visit some of the shops and grab a…read moresnack along Seacrest Beach. After roaming into a number of fun shops, we realized we probably needed to get some souvenirs for friends and family back at home. That was when we came across the 30A Trading Co. 131 which was a huge store with so much to offer! At first glance, this store looked like several different stores as they had a number of different entrances. While we saw the items we would expect from magnets to shot glasses to fun toys resembling sea creatures to pool floaties, we were also surprised to see a number of items teasing the political landscape in the United States (not good or bad, but interesting). Those included toys of the president (a duck of Trump called "The Leader of the Pond" and Gulf of America '25 shirts cups, and hats. There were also random items that you could have forgotten on a trip and save yourself a trip to a convenience store. All in all, they really looked like they had everything! We later learned that this is considered a local surf shop and beach store with apparel and accessories for surfing and the beach along with many gift items. They have everything you need to go swimming. They have shirts, sunglasses, bikinis, bags, backpacks, hoodies, jackets, and activewear. Their accessories include trendy hats, practical bags and backpacks, chic sunglasses, innovative drinkware, and so much more. This store serves the Seacrest community along with nearby Rosemary Beach, Alys Beach, and Inlet Beach. Their hours are 9 AM to 10 PM daily. If you go to their website (https://surfstyle.com/pages/trading-company-store-131), you can get 20% off an online order. Note that this discount doesn't work in the store, though there are many other promotions in the store. There is free shipping on an order of $70 or more. Also on their website, you can join their e-mail list and learn the story of Surf Style, now considered by some to be the leading beachwear and souvenir shopping destination in the southeast. Some of the in-store promotions included Buy 3, Get 1 Free items (which could be mixed and matched with similar items) and various sales. We didn't need the service at all except when checking out (easy transactions), but we were impressed by this large store with a little of everything!

We have been coming to 30a for years. Not only has the selection quality gone down, the prices have…read moreincreased significantly. Normally, I wouldn't write a review for just that though. What really turned me off was that they had a trump section. I don't care if you're trumper or not. When I'm on vacation, I don't want to see anything political. It's so tacky. I didn't see any Biden items when he was in office and I liked it that way! Buy your beach supplies some where else. Better souvenirs and quality at the rosemary shops anyway!

We were in Destin and decided to go shopping. We visited Silver Sands Premium Outlets on Friday…read morenight. Premium outlets are fantastic for finding a wide variety of brands offering excellent deals on clothing, shoes, and accessories. They're a great one-stop shop for buying quality items at a great price. The ample and convenient parking makes shopping easier for customers.

I love this outlet mall and it's only four hours away from Bham. The mall has just about anything…read moreyou want to buy and some you haven't seen. Customer service is always good and the sales are always on top of the sale.