At first I was worried this would be an obscenely priced fashion boutique for the purposefully…read moreemaciated for fashion crowd, but it's actually a pretty cool little spot that has a little something for all. You'll still only catch me there for sales and clearance specials, but it actually is decently priced and they have little knick knacks and sell body care products from a local farm. Go feel like a pretty princess.

This shop has been a wonderful addition to the square in Winterset over the past years. Inside you…read morewill find a mix of boutique clothing and accessories, and unique home decor items. Several of the decor items are created by the shop owner as she repurposes vintage items to complete her creations. You'll be kept busy here exploring each display area to make sure the you see everything. The ladies who work here are the nicest, warmest, and welcoming ladies. I never feel pressure to buy and they always are available and willing to give advice on items, answer questions, or help give advice on a clothing item.

Nicole and her staff are fantastic! All are very warm and inviting. I love it when I can browse…read morewithout any pressure and get good honest suggestions when looking for specific clothing for myself or gifts for others.Nicole is an experienced buyer so she has stocked the store with a good selection of moderately priced options for a variety of ages and body types. This is the only shop I have purchased dresses from for several years now because I can find items here that are classic and reasonable. Check out the legging options. This store carries a brand that rivals much more expensive leggings that are great wearing .

There is nothing like this boutique! I may not be able to go into their storefront as I don't live…read morein IA, but watching their lives and shopping their APP makes you feel like you are there in store! I love that they do size fits with every item and Amanda Binder is like the "average woman" she likes things loose in the midriff and likes pants that cover her butt. They have sassy items that are great for gifts. They have items for women it all ages: juniors, 20s-80s! Their kids clothes are adorable too. There is NOTHING I do not like about this store!! They are now carrying natural makeup, soaps, and lotions. I personally love everything, they also do fun giveaways on most lives and offer a discount for joining their text club and for downloading their APP! There is no better feeling than supporting a locally owned and operated business!

From the owner: We provide service with a smile with a small town feeling. We offer a wide variety of women's…read moreclothing, kids clothing, women's shoes, kids shoes, jewelry, accessories and home decor. We also have a wide variety of fidget toys, stocking stuffer ideas, and from air dough to smencils. We do custom t-shirts and laser engraving, and make our own wood jewelry. We are very proud to say we try to get most of our products from other small businesses across the United States. We want your shopping experience to be memorable and our motto is "Affordably Addictive". Stop in to see our variety of products

Purple Poppy is perfect place to find cute outfit that you won't be able to find anywhere else…read more Great selection of clothing, accessories and shoes! I plan to pick up several Christmas gifts here this year! Love it!

What a cute boutique clothing store!!! The staff is super friendly. Lots of close parking. Many…read morecute tops to choose from. They currently have their summer merchandise on sale as the fall items are coming in. There is good selection of IOWA/ISU/UNI items. They are also starting to carry plus size items as well. To match the cute outfits they have a large selection of fun jewelry to match.

MY HAPPY PLACE!! Every business owner should be like Talia. She's so friendly, inviting and excited…read moreabout every customer who comes into the store. It's so obvious that she loves and cares about her work. This store is adorable - always a solid offering of trendy and timeless clothing, quirky/fun gifts, plants, accessories, etc. Sort of like Target x10000 (you go in for one thing and walk out with 30). So much thought has been put into each product and detail of the store itself. I normally have to steer myself away from boutiques because I'm a poor young person and can't afford boutique pricing, but everything here is fair, affordable, and (yes it's true) high quality. I've been shopping here since it first opened and this place has always been quality/lovely! Whenever I'm back in Ames I have to swing in. If you're in the area, do yourself a favor and visit :)

Although the owner is very kind, after my best friend made a purchase, I searched for the brand,…read moreand they sell the clothing for less than half of what it is priced at in the store on amazon. I only hope my review can help other college students be smart about their money and realize, as my friend did, that instead of supporting a small business that she thought she was, it still supports unethical fast fashion. I also know how hard my friend works for her money, which is why I was prompted to write this. Even if it is legal, I find it wrong to upscale and mislead college students.

Stopped in while waiting on a vet appointment. Lots of fun and affordable used clothes. Great for…read moreall ages and sizes. I was impressed with the amount of selection and it was well organized.

I've shopped there for years. But the last couple visits were not good. Clothes are priced fairly…read morehigh for the quality, it seems based on the brand name more than the condition. Associates don't say hello or look up from their tasks. When I rang up, the girls kept gossiping & I felt like I was bothering them by buying stuff. All anyone said to me was my total & asked if I had an account there. I'm disappointed because it's such a shift in overall atmosphere, feels so snobby that I won't be back.

This place is the absolute best! It has a big town vibe with a small town feel. It is decorated so…read morewell and the coffee is amazing!

I love this store. It offers a little bit of everything wonderfully first rate. Gourmet coffee;…read moreunique and beautiful clothing; very tasteful and creative items to decorate the home; and a nice selection of jewelry.

This shop is great. I'm an older woman who wants to stay stylish and attractive. This is the…read moreplace to go for a great selection of clothing. The sales people are extremely knowledgeable and helpful. I can't wait to go back!

My sister and I were shopping in the area and happened to find this unique shop. It had such great…read morequality clothing and at a reasonable price. I will be back!