In many ways, this is what an online web design application should look like. It's polished and slick, but still has nearly all the features you could want. Starting with a wide range of predesigned templates, all of which look clean and modern, it shows the full page on screen with a tool bar across the top and selection palette down the left hand side. Individual dialogs appear as tools are selected and everything happens in real time, as if the page were being edited locally.
The shop facilities are well integrated into the web design and you can enter each item for sale in a separate database screen, which includes facilities for options, such as colour or postage to different areas. Sale items can be categorised too, so you can list, for example, books, CDs and DVDs under different headings.
There are some other niceties not generally available in online designers, such as photo effects which open images onto the page with a little more pizzazz than just placing them there. There's a video player where you can link to YouTube and other providers and audio players for single tracks or a jukebox - potentially useful for a band website.
Connections to social media include Twitter and an RSS feed, and Facebook Connect enables visitors to log into your site using their Facebook credentials. Any site you create is also available in a mobile-friendly form, with all the graphics removed and the essential text displayed on your smartphone or tablet. Mobile visitors can still read all the content and even buy goods from the shop.
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