This First Watch location opened in 2019. I first attempted to dine there around the opening but the wait was too long. Now, 2 years later, my wife and I stopped back for breakfast. It's located in the Kohl's shopping center on Rt 10 in Morris Plains. One thing I really liked is that they leave a pot of coffee on the table for you. I'm not sure if IHOP still does this, but as a huge coffee guy, I love it. We started off by splitting a hot cinnamon pecan bun which was very good. I ordered the Millionaire's breakfast sandwich and my wife had the lemon ricotta pancakes. The sandwich with the runny yolk was excellent! Our server was very friendly and efficient. Prices reasonable. Nice breakfast spot! read more

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First watch first time. WAIT TIME: Our wait was 25 minutes which honestly was kind of encouraging because it indicated maybe this is the type of place where it's really worth the wait. COFFEE: Got black coffee with cream. I love the fact that they had sugar in the raw which is a must for me. Wife ordered the cold brew. It was very very tart. Those who drink specialty third wave coffee may have a palette to appreciate it but I don't see Most people enjoying the cold brew here. Standard coffee was great with some kind of a chocolate note to it. DRINKS JUICES: Got the morning meditation pretty cool that a somewhat casual eatery offers three health-conscious juice options. I can't think of any other diner that has that on the fly like that pretty cool. PANCAKE: to start we got a pancake as we always like to try the House pancake and see how they execute. To my taste and preference, do with it what you will, there was an overpowering corn texture and flavor which I wasn't too keen on. I would probably not get the pancake again but that's just me try it for yourself. My wife really liked it. MILLION DOLLAR BACON: We also tried the million dollar bacon warning for those who don't like spicy it is quite spicy but it is very flavorful. I do wish it was warmer, as by the time we got it was a bit cold. I re come down ordering it and ask forThe maple syrup that coats it, on the side. CHEESY GRITS: We ordered a side of cheesy grits. I do have to say it was probably me our waiter was more than accommodating, but I just was disappointed. Was looking for a more cheese forward grits, it was decent OVERALL/SERVICE: Quite frankly, I have a hard time, thinking of a better, brunch place for the value will definitely be going back again and shout out to the manager and our waiter, who wee more than accommodating to my super annoying troublesome self on such a packed Sunday. They even comped an item! I appreciate y'all! read more

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Update: Decided to give this brunch spot a second try and got the works omelette. Again, i was disappointed with the food. While the side potatoes were well seasoned, i dislike the onions in the omelette. While other omelettes I've had in the past have diced onions, this omelette had string? Onions? I don't know how else to describe it other than it was like the stringy texture of celery. I did not enjoy it at all. After giving this another try I am still disappointed. read more

fast efficient service. Great quality meal. friendly, relaxed atmosphere. My first visit. read more

I really enjoyed brunch at this place yesterday! Perfect Saturday brunch place in New Jersey. I really liked the variety of the menu. They had healthy options, hearty options and of course lemon ricotta pancakes!! Their drink menu also sets them apart. They offer really delicious juices that pairs perfectly with the menu. read more

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My SO and I popped into First Watch on a Monday morning, and we were seated immediately. The staff were very friendly and welcoming upon our arrival. I was able to get that last glass of their seasonal autumnal pomegranate pear punch drink, which was wonderfully refreshing. I ordered the frittata rustica, covered it in hot sauce and devoured it. The flavors were on point and the eggs/veggies were cooked to perfection. I had a side of greens that were like a fur coat in summer, too overdressed. My partner reports that the burrito was also delicious and worth ordering. First Watch makes it to the list of great finds for 2022. read more

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Got the eggs bennedict. No English muffins -- one large piece of gummy/soggy bread. Lots of ham though -- that was nice. Eggs were poached well. The side of potatoes was bad though. They literally smelled bad, perhaps from rancid or overused oil. Also, they were nearly out of decaf coffee, and I got the dregs. This place is fine when you need to have breakfast, and everyone else is serving lunch. But a few improvements would make it better. Wait staff was friendly and good. read more

Really tasty food with humongous portions. Lots on the menu but I went with the standard eggs pancake bacon combo

I FINALLY got to try First Watch with Wifey recently and was very happy to have a nice sit-down meal during this COVID mess. We stopped in for brunch and it was a beautiful day so we sat outside. We both started with coffee and the Carrot Crush juice drink which was amazingly healthy. Wifey ordered the Elevated egg sandwich with the egg over easy and I ordered the 1/2 gruyere and ham sandwich and 1/2 serving of tomato basil soup. We also ordered a side of Grits and the Million dollar bacon. Our sandwiches and soup were all very good and the grits, though a little thick, were tasty. After tasting the bacon I didn't want to give Wifey any...it's like bacon candy. Very sweet, but amazing. I'll definitely be back!! read more

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What an amazing brunch. Make sure you check in online so you do not have to wait as long. Started off with great cup of coffee. They gave us a complimentary blueberry muffin because of the wait (which was not long at all). The muffin was amazing. Moist and loaded with blueberries. We had the breakfast tacos and the traditional breakfast. Eggs were fluffy and light. Potatoes were fresh and cooked perfectly. Had the chicken sausage and the million dollar bacon. Both very good. Only complaint would be the toast not being toasted enough but overall the meal was top notch read more

First Watch - Traditional breakfast plus million dollar bacon - Breakfast & Brunch Near Me - Morris Plains, New Jersey

Upon arrival we were informed of 15 minutes wait. 45 minutes later we were seated and not served for another 15 minutes. The breakfast options are complex - I prefer simple. That said, the menu covers most breakfast options. Quality of food is good. Yes, just good. Atmosphere was loud and impersonal. Overall, we will not be returning. read more

The best part of ordering from this place was the bread and juices. The whole grains, texture and chunky slices totally make the meals. We ordered the avocado toast with 2 eggs, hash, the Traditional (2 eggs, sausage and hash browns), morning meditation juice and kale tonic juice. The breakfast was alright but the juices were fresh pressed and extremely refreshing. read more

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Cool decor and vibe. Came on a Sunday morning around 8:30 and place was filling up quickly. Sat at bar stool community table which was cool. Overall food was really good but I disliked the coffee. Wasn't sure whether it was same Aztec blend they used for their cold brew but coffee had very sour afternotes. I may be a coffee snob. Not officionado but I value that first sip. Would come back if I knew they changed the coffee. read more

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Food is amazing! The oats on the açaí bowl are sweet and light, plus they donate to Rainforest Trust when you buy it! Drinks we're great and so was the service. Decor is modern / country, beautiful lights. Great atmosphere. Will be coming back. Oh and p.s. the waffles are SO fluffy. Literally melt in your mouth amazing!! read more

First Watch - Açaí bowl, with million dollar bacon, purple haze and a cold brew - Breakfast & Brunch Near Me - Morris Plains, New Jersey

Service started off good. Got my coffee Took our order .. that's when it stopped... Food came to table at about 10 minutes after ordering . Server came with food and she stated she was not sure if this was for this table.. we decided it was and then mentioned a side of eggs she would be right back.. we didn't order a side of eggs. Food was good The works omelette had no tomatoes. We never saw our waitress again. So about 25 minutes after we finished she decided to come by. Yes we would like a refill.. she came back with the refill.. she spent most of the time taking care of her outside tables and chatting with the people at the host stand then paying attention to her tables. Needless to say her tip reflects her service. Oh and she was prompt with the check. It's always hit or miss with the service at this location. read more

Quick, affordable, healthy breakfast/brunch spot. We had the butternut squash soup, chickichanga, salmon and egg white frittata and kale tonic beverage. The food is creatively done. Drinks are unique and delicious. I can honestly say in my 30 years of life, there is no breakfast/brunch spot that can beat first watch. I've eaten at first watch in two different states (FL & NJ) and we're blown away both times. If you never been here, you have to try it. If you have, then you know what I'm talking about! read more

First Watch - Salmon egg white frittata - Breakfast & Brunch Near Me - Morris Plains, New Jersey

Food looks pretty but tastes mediocre or below. Good place to take pictures of your food to post on social media. I think this place has "food or plate assemblers", not chefs or cooks. The food should taste better by the way it looks. I wonder if the food comes precooked to the restaurant and they put the finishing touches before serving. The taste of most meat items tastes slightly past its freshness. Items I've had on different days: 1. Salmon - tastes old, once 2. Pork sausage - old multiple times 3. Eggs - not fresh, multiple times 4. Breakfast potatoes - under done, multiple times We really like the million dollar bacon, which is the only reason we have come back. I guess we could've ordered bacon to takeaway and eaten breakfast elsewhere. The service is slightly below OK, they're most likely understaffed. No refill on coffee or drinks, no check ups. But the rating is only on food. read more

First Watch - Breakfast & Brunch Near Me - Morris Plains, New Jersey

A reliable chain mainstay. Waffles and pancakes are done well. Egg dish combinations ok but not exceptional. There are probably better local places, depending upon your location, but First Watch is a good baseline choice- read more

Food was very good, service not so good. Waited 15 minutes after seated for someone to come take our order. Very clean and bright. read more

Pretty standard place for breakfast or brunch. The service is sooo slow! They are a little more pricey than a diner but portions are big.

The new wait staff was great.... the way they advertise and deliver their drink ( coffee in particular) piss poor... They automatically assumed we wanted sugar and cream in our iced and cold brew coffee. After after for a plan iced coffee and a cold brew were both given the coffee opac. It was busy as it was a Saturday late morning. The tables did seem as if we were sitting on top of other customer instead of sitting next to them. Over all the hype wasn't worth our time read more

I really liked First Watch. The ambiance is nice it's like fast casual. They had a join ahead waitlist that worked out really good. I ordered the morning mediation juice which was really pretty but also tasted very good. Then my mom and I split both the farmhouse hash as well as the French toast. It was very good but too small to split . I'll need to keep this in mind next time. I like that they have organic coffee on the menu although I didn't try it. Would love an organic decaf option as well. read more

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Service is good and atmosphere is very friendly. Food is great and flavorful and on the healthier side read more

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Yum yum yum yum yum. Excellent food and service, lots of light and an airy, welcoming space. Loved the Smoked Salmon and Roasted Vegetable Fritatta, French Toast, and Million Dollar Potatoes. Eat here! read more

Another Sunday brunch win at First Watch. It's one of those sexy spots that are not serving brunch, but instead it's where you go to brunch. This is a classy joint that should be on your list. Lovely friendly yet cozy atmosphere, great for families or friends. The M-BAC is a must have. If you love bacon, ya haven't lived until you try the Million Dollar Bacon. The Kale Tonic sparks up your day. I love the Healthy Turkey egg white omelet peppered with Feta and spinach - yum - and the coffee at 1st watch is the best - da very best - I've had since my discovery on Cape Cod. Be prepared for a wait. But what I'm telling you is, it's hella' worth it. Karen was a lovely waitress, very friendly and attentive! Great attitude. Congrats to Alfie on running a tight shop. read more

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First time here! Busy but not too crowded for a Sunday at brunch time; but it's cold so no one is sitting outside. Got on the Yelp wait list so I didn't need it wait too long. They have self serve coffee while you wait so that was a definite plus. Was seated quickly and the wait staff was very attentive asking me if I wanted anything to drink as soon as I was seated. Left me a pot of coffee at my table! Menu was in place and the table was clean. Ordered the million dollar bacon and the Smoked Salmon Eggs Benedict (Beef Short rib Eggs Benedict is a special this month but I have a craving for smoked salmon). Wait time for the food was a bit long. Left me enough time to start this review and still had time to check all my email...but it was rather b Million dollar bacon is a bacon covered in maple syrup. A nice mix of savory and sweet but the bacon wasn't quite crispy enough and the syrup wasn't caramelized. I was hoping for more of a candied bacon. Smoked Salmon Eggs Benedict was very good. Served on ciabatta bread and with a nice slice of tomato to complement the eggs and smoked salmon. Greens on the side to make you feel healthy. Overall a four star experience! read more

First Watch - Salmon Eggs Benedict and Million Dollar Bacon - Breakfast & Brunch Near Me - Morris Plains, New Jersey

I have been a First Watch customer for many years, first in Florida, then Union, NJ, and now in Morris Plains. Their servers are very pleasant and I enjoy their food. The only reason I am giving it 3 stars and not 5 is you have to be really careful when you check out. They very conveniently split the check for you if you are dining with other people. When you go to pay your portion with a credit card the tip percentages are based on the total bill, not on your portion. They conveniently neglect to tell you this so if you do not notice you could be tipping 40% or more. The service is good but not that good. Be aware of this. read more

Don't Sleep on First Watch. This place is totally worth checking out for freshly prepared deliciousness at breakfast time or lunch. I really appreciated how Amazing my Bacon & Avocado Omelet was ["Bacado"- on the menu] and how it was stuffed with a ton of chopped crispy Bacon, melted Monterey Jack Cheese, and Huge Chunks of Avocado. They also topped it with Sour Cream and housemade Pico De Gallo FTW!! Even The Artisan Wholegrain Toast 'Rocked' with their housemade tasty preserves. The Omelet was also served with fresh greens and lemon dressing that was the perfect addition to an already perfect breakfast. Service here is extremely friendly and helpful and at First Watch they give your table it's own Coffee carafe and pitcher of Water so you can drink up and enjoy. I See You First Watch, and I'm Gonna Be Back! Time's Up People, Come and Get Your Munch on!! read more

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Food here is always pretty good, but the seating and service is SOOOO SLOW .... Pop in for a quick breakfast. 35 minutes to get seated Another 30 - 35 to get our food Then by the time we ate and got check this was a 1.5 hour breakfast. Not eating at five star steakhouse here, nor am I a restaurant owner but it appears well staffed up front and working the tables, but the kitchen doesn't put food out fast enough. It also looks like they are providing a number of pickup orders, this may be why. read more

Spotted this place yesterday and knew I had to check it out. Right in the Kohl's parking lot so lots of space to park. Inside they have a nice farm house feel and seems like they can fit a bunch of people without feeling too crowded. We got here with a 15-20 min wait but just walked to a couple stores and kept checking the link. We got the farmhouse skillet and elevated egg sandwich. Farmhouse skillet was SO GOOD. I will be getting this next time. I also got the summer blush which had a strong cucumber/mint flavor to it which I really didn't like. Everyone was super friendly and service was great. read more

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I finally went for breakfast. That's what they do, breakfast and lunch only. So I imagined it was going to be good. It wasn't. I ordered the Benedictine eggs BLT, the eggs weren't runny but hard. If a customer orders them you better bring them runny because that's what the customer will be expecting. A hard pass! As for the service I ordered 3 eggs and got only two :/ strike two and the potatoes c'mon guys, breakfast is your thing. Dry potatoes, awful. Strike three. The coffee was good. The juice my wife ordered was good. Her scrambled eggs were awful overcooked like an 8 yo will make them... Service was blah. I guess mediocre. They deducted 50% of my eggs so I guess that was decent of them. Not coming back. read more

First Watch - Eggs Benedictine BLT - Breakfast & Brunch Near Me - Morris Plains, New Jersey

The spot is a breakfast and brunch spot that is well appointed and very comforting. Love the breakfast/brunch concept and they close early in the day. We wanted to support local restaurants that are doing their best to stay open during the pandemic. The people working there are inviting, personable, and very good at their jobs. They are taking care to make sure the restaurant is sanitized and put your mind at ease. Social distancing is exercised. The manager even checked on us a couple times in passing. Those little things go a long way. The food is delicious. It was tasty, flavorful and we'll presented on the table. My wife had some type of chicken fritatta type special and it was the best thing we ordered off the menu. The French toast was very good as well. The fruit was fresh and tasty. Highly recommend First Watch. Can't wait to return. read more

First Watch - Floridian French Toast - Breakfast & Brunch Near Me - Morris Plains, New Jersey

First time here and was rather underwhelmed. We ordered banana granola pancakes, lemon ricotta pancakes and the elevated egg sandwich. The egg sandwich was outstanding as were the roasted potatoes. The pancakes were burnt and crumbly. When we told the manager, he basically dismissed us - telling us that since they're multi gain pancakes the texture is different. OK but what about the part where they were burnt? He offered to remake them but we didn't have the time and had already eaten a decent amount. Not even offering to remove at least one from the bill. We would return to try other things, but not the pancakes! read more

First watch is yummy but pricey! Portions are somewhat small for what you pay. Would recommend the food we got though if you come here. Other places are cheaper though read more

First Watch - Breakfast & Brunch Near Me - Morris Plains, New Jersey

Lemon pancakes were amazing. Decor is cool and staff was very friendly. Great way to kickstart the morning! read more

First Watch - Exterior from parking lot - Breakfast & Brunch Near Me - Morris Plains, New Jersey

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Went here with my girlfriend and my sisters. Great food. Ordered the smoked salmon eggs Benedict. Ngl the eggs were rather overcooked but it's chill cause it was still pretty damn good. Amazing service. Will be back :D read more

Drink: 5/5 Very "zingy" and sweet. Delicious and would get again. Food: 3.8/5 It was pretty standard / acceptable. I had heartburn from eating it, it was a bit heavy and ate it over 2-3 servings. It was a little more sundried tomato-y than I would have liked, if I ordered again I would ask for less or none. Overall the price of items are not cheap but not the worst Picked up to go easily right near the entrance of the door Was packed on a weekend during brunch hours read more

First Watch - Morning Meditation Beverage - Breakfast & Brunch Near Me - Morris Plains, New Jersey

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Been here a few times now and it's our new weekend staple for breakfast! Usually we get some sort of egg dish and it's been amazing every time. Everything absolutely fresh quick and delicious ! read more

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Came to this place for brunch on a Sunday. The wait wasn't too long for 2 people. The inside decor felt very homey but also very hip. But let's talk about the food. It was amazing!! For starters, my gf and I shared a warm cinnamon roll drizzled with warm caramel sauce and Cinnamon Toast Crunch on top( so sad I didn't get a pic of the cinnamon roll). It was so delicious! Then for our entrees, I had the fall special modern croque madam (so delicious I hope they keep it on the menu) and my gf had the BLT Benedict which also looked and tasted good. There was a small incident with my food but it got resolved quickly. Staff is super friendly and very attentive. The coffee isn't that great but the food outweighs the coffee at this place. I would definitely recommend if you're in the area and want to check out something new! read more

First Watch - BLT Benedict and Modern Croque Madam. - Breakfast & Brunch Near Me - Morris Plains, New Jersey

The French toast was to die for!! Super great service with a nice outdoor seating area and attentive service. Will definitely be coming back! read more