I stopped by cause I was in the area to deal with school stuff. This Frescho used to be a hardware store. It's located next to a Tim Hortons, McDonald's and gas station. The prices seems pretty similar to ones in the city I live in. The selection was pretty similar too, despite being a smaller location (at least compared to ones where I live).
Since it's a Freshco now, it's convenient for students living into the dorms and a bit more variety in where to get groceries. The closest grocery store would be Zehrs on Homer Watson Blvd. and Pioneer Dr. read more