Moa is my mum's favourite clothing store, and it has been a feature of the Grey Lynn shopping…read morecentre for decades. Moa caters to a wide range of ages, however it is targeted to women 30+. My mum constantly raves about the quality of the fabrics, colours and styles Moa offers. No matter what your shape, Moa provides flattering, well thought out garments that are bound to make you feel special. Having just had a revamp, there has never been a better time to check out Moa's fantastic range of womenswear. It is one of those stores that after your first visit you'll be hooked and go back again and again. Bonus: All garments are designed and made locally by real Kiwi women.

It's that time of the season, sale rack time, at Moa. Hand made frocks, shirts, skirts, trousers,…read morejewellery and a few other accessories, they are all made by local designers. There is always something for me and it's not your usual run of the mill stuff you get in the chain stores in the mall. I am loving their revamped changing rooms and big mirrors, not to mention the honest advice from the shop assistant. I must be able to call myself a Moa-ite by now, just wish I could afford to have more of their gorgeous items in my closet.

When it comes to higher end New Zealand womenswear, Kate Sylvester is definitely something you…read moreshould put on your list. She makes very wearable clothes for a wide variety of ages. The staff are pretty nice. I don't know if it's because they know who I am now so they're extra kind to me, but they're pretty cool nonetheless. Helpful, friendly, etc. There's the Kate Sylvester line and the Sylvester line, which is less expensive and more casual. Both are great. The pricing isn't actually too bad. Pretty much everything is made in New Zealand. She also does eyewear and jewellery, and the stores stock Benah bags and collaboration Douglas & Bec accessories as well.

Kate Sylvester is one of New Zealand's most iconic design names, with a number of outlets located…read moreboth in Australia and New Zealand. Her pretty, feminine frocks and blouses each season are always a winner, however there is also always a selection of more casual attire as well which is perfect for the weekend. Unfortunately I was a bit disappointed with the service at Newmarket, the shop assistants seemed more interested in doing shop duties than attending to many of the browsing customers looking through the racks. However my mother has only had positive experiences there, so perhaps this suggests their pleasant customer service is targeted at a particular customer group?

Little Stitch opened recently in Newmarket. It's a multi-brand womenswear store that caters to 30+…read morefemales. The best thing about the place, is that it stocks a lot of brands you don't see around the place. Mostly American labels, but others thrown in too. They're going to be getting in Rachel Zoe's range. Other highlights? Their cashmere and bags. My mother bought a dress from there recently, a navy shift. The pricing is on the higher end - this is nice stuff. I can imagine Remuera moms coming here and blowing a tonne of cash. Little Stitch is situated right next to Dry & Tea in that pocket of Newmarket behind Rialto that seems to be upwardly mobile of late. The store is pretty small but very clean and light and they've used their space really well. There are ample mirrors for those who are vain. Kidding. Kind of.

So you fancy yourself an Audrey Hepburn, but stifled with modern fashion and fluoro colours that…read moreobnoxiously scream at you from nearly every shop window? Well, your search for something that suits is at an end. Forever New is filled with classy outfits with an array of pastels and formal colours. It has fancy jewellery, bags and shoes to suit your budget, but not quite as cheap as your everyday Diva items. I love coming in here and finding some unique items that are good quality. Unfortunately, the clothes are a bit pricey sometimes, so I would recommend heading to the Dressmart Forever New if you can't quite make up the dollars for a must-have item. There you will find even better bargains! This one is great for convenient location, good service and oh so wonderfully colour co-ordinated areas.

I used to be a fan of Forever New but now I just don't have time for their over priced shit. I…read moreremember when the chain first came to New Zealand I was in love, it was finally something that catered to women's fashion, plus the stores were so cute and shiny. After a while I began to study their clothing and came to the realisation that it was just cheap quality clothing that is overpriced. The accessories are those ones you find in the Asian stores, so shit! I say get of your high horse Forever New and start charging $10 for you clothing instead of $80.

Fabulous true NZ clothing boutique. Well worth a regular visit! Highly recommend for quality…read moreclothing and friendly helpful advice.

Vanilla Ink is a fantastic place for the 30+ woman. Guaranteed to get a good item that will LOVE…read moreyour body. The owner, Susan, knows woman and what they want. She is also super styley, and friendly-casual. Take your older sister and your mums and your grandmas!

I really love everything about this store. This is Australian designer Lisa Gorman's only store in…read moreNew Zealand and it sells some really gorgeous pieces of women's clothing. Gorman specialises in dresses, tops and trousers in really cool, funky prints. I think the great thing about it is that the clothing can really be worn by anyone of any age. Nothing in there is ever too short in the hem or low cut on the bust, which is perfect for older customers, but the cuts and patterns ensure that the clothes still look really trendy and hip enough for a younger crowd. My favourite things though are the shoes and boots. I've got a pair of little Chelsea boots from here and they are so comfortable and really well made from real suede. They have lasted for ages and I wear them all the time. The store itself is really spacious and is all wooden floors and walls, making it feel really organic, which complements the clothing perfectly. It feels very light and airy in there, so you can really browse for ages and the staff are always really friendly and give great advice as they clearly know the products inside out.

I absolutely love this store. Located on Nuffield St in trendy Newmarket, this store fits in…read moreperfectly. Everything in Gorman is beautiful. The boots are gorgeous - real leather, buckles, thick comfy heels - I was transfixed by them. Not to mention this great knitted clutch bag that was on display. And all that is before I even started flicking through the racks of clothes. How I wish I was a millionaire and could spend up large in Gorman!!! Every single garment was delightful; Gorman have managed to stock their store with items that are classic yet chic, fashionable and have a certain alternative, funky flare. This combination of styles means that Gorman is a shop that would appeal to a really wide age group. Both my mother and myself love their stock. It's just that great. The quality of the fabrics and the sewing means that even though items from Gorman may set you back a few hundred dollars, it's worth it. The garments and accessories you find in this store are the kind of pieces you can create multiple outfits around - they're staple pieces for your wardrobe, so spending a little more on them isn't too bad... Or so I tell myself! Bonus: One of the things that stands out the most about the stock in Gorman is the fabrics that have been used. They are amazing - really textured, bright and great quality - you'd feel like a million dollars in one of the pieces from this store.

It's a pleasure to wear Kookai clothes - so comfortable and great quality! If you think the prices…read moreare outlandish, you may think differently after wearing one for several years and finding it still looks brand new. Though the patterns are not always the most interesting, it's great, simple, sophisticated fashion. Some for cocktail evenings, others for an ordinary day lounging around the house. I'm always keen to get a good deal, but I'm happy with the times I paid full price as well, because it is always worth it. The staff are friendly, and don't force you to spend any money on things that don't suit you. I found them to be honest and helpful - Really great service!

I have bought heaps of things from here - I really love all the basics and single colour items that…read moreare fairly standard but have something a bit special about them. Their shop is spacious and I like how things are sorted by colour. Then I can just go to the area that appeals to me! What I do find odd though is the sizing. Things are sized 1,2,3 etc and it is not easy to tell what that really means unless you try things on. And unlike other stores, I can't buy things here without trying on - a size 2 isn't necessarily the same fit for all garments. Great quality fabrics though - some items that I've had for years are still going strong.

I used to come here when it wasn't solely aimed at older women. The clothes are sophisticated,…read morecolourful and different, for the bold and beautiful of the senior generation. I wish they'd kept stocking for people my age, as I absolutely loved the designs of the clothes. My mother is particularly artistic and loves this shop as well, and now that it caters for her, all the better! Because I'm younger, the shop assistants tend to ignore me, which is rather annoying. I could be buying for my grandma, ya know? Anyway, other than that, if you're into unique gems, this is the place.

Oh Lordy! Black Box has an outlet store! Why did I not know of this before now, I ask you…read more I originally first fell for the Black Box brand on my first foray into The Department Store in Takapuna. Now that I know they actually have their own store,and things are actually cheaper than where you would buy them originally I am hooked. It helps that they had a babe'n sales assistant on the day when I went in there, all dark hair and tatts and well dressed and oh my god did I tell you I love this store! He was actually very helpful. This isn't your typical outlet store, they actually have stuff that is being sold at other places at the same time, its not end of lines or just stuff that no one bought. It's cheap AND its not last seasons. As well as great clothes, they also do amazing shoes too. Sales assistant guy: call me!

If like me you are absolutely obsessed with the Black Box Boutique and the gorgeous clothing they…read moresell from the likes of Bassike, Ksubi and (my absolute fave) Stolen Girlfriends Club, you're going to love their little outlet store at the top of Ponsonby Road. All of the clothing in here has a discount of between 50 and 70% off of its original price. What's great about it is that, unlike outlet shopping in malls like Onehunga Dress Smart, this store is actually full of really great clothes. I recently bought a really cute pair of Ksubi denim shorts for way cheaper than their original price. Also unlike most outlet stores, the clothing is still really well merchandised, with everything sectioned off into styles, making it really easy to shop. There are few places (in fact, I can't really think of any) like this in Auckland so make the most of their great selection of labels and even better prices.