It's like all the other H&M stores in existence, but this one just happens to be extremely jam…read morepacked and stocked with clothing and tourists. I personally found it to be quite overwhelming and there is another store just around the corner with more space that's less busy.

If all H&Ms looked like this one on Spiegelgasse, they might be mistaken for boutiques. The…read moreatmospheric location with its gorgeous old-fashion enclosed elevator and huge spiral staircase, chased by a polished wooden banister, improves the store immensely and gives the Vienna flagship an injection of sophistication and class. Definitely beautiful to walk around, though be careful, those stairs are narrow and it's a tight squeeze if some girl is coming down with a mobile phone glued to her head. H&M is split on three different levels, menswear on the bottom and ladieswear and accessories on the ground and second floor. The layout is clean and, rare for all H&Ms in my area, very spaciously laid out. I did not feel crushed in an aisle. Racks are organized with room to move while still presenting the clothing well. It definitely has a boutique feel. Stock and sizes are limited because of the space. I saw fewer larger sizes than small and medium ones, though this could simply be because they go through merchandise quickly. Call ahead if you want a specific item. The shoes here are particularly small (not much larger than European size 38) and the accessories were pretty picked over. Upstairs and downstairs cashiers also help reduce lines, and the later evening hours are good for shopping after a day of sightseeing or working. This spot is very popular with tourists on Kaertnerstrasse and the Stephensplatz, so expect it to be busy. I had little trouble locating a salesperson when I needed help.

I love primark! Huge store with many styles of inexpensive and affordable clothes. Mainly for…read moreteenagers and young adults. Unfortunately they do not sale clothes that appropriate for older adults. They sale women's, men's, kid's, baby's clothes, lingerie, pj, sports wear and even bedding and towels and luggages. Their clothes are very comfortable and quite stylish, similar to H&M but much cheaper! :) I personally have no problem with the huge crowd of people who shop here but I can imagine some people wouldn't be able to handle the hectic environment and long waiting lines at the changing rooms or the cashier. All the staffs working at primark are very hard working and friendly. This is my absolute favorite place to shop clothes!

Great selection of clothing and lots of coat options which is what I was looking for. However the…read morecoat I bought had two loose buttons which I didn't realize until I got home so I had to sew it back on. I think intact buttons on a $200 coat should be guaranteed, but this is why we can't have nice things. Considering that most of the clothing brands sold in the store are more expensive ones, one would think that the workers pay closer attention to the condition of the apparel.

It is a big department store. You get the feeling you are in a (small) Macy's (USA) or House of…read moreFraser (UK). They sale many known fashion brands and they have a regular seasonal sales. It is a little chaotic and crammed during the Christmas sale when we were there, but I did manage to find a Carhartt beanie for €6 - now that's a bargain. For full thrift shopping this place ain't, but for a 60% discount on certain styles and brands - oh yes!

You would think it causes the staff at Zara physical pain to smile. I've come here quite a few…read moretimes because I like Zara's style of clothing and the quality of clothing is usually, good. However, every time I'm at this location I'm impressed with how unhappy the people working here are. I will try to go to stephansplatz from now on. And if you have any sort of question or need to return something, I would avoid this location if at all possible. Disappointed once again.

I really like the fashion @Zara. This store is one of the larger ones although I prefer the…read moreStephansplatz one myself for friendlier service and larger layout. Nevertheless, this store in downtown Mariahilferstrasse is still a good choice for Zara shoppers. Beware the big crowds on the weekends though!

A good clothes store with friendly staff. Prices are average for AuStriaread more

I loved this little shop. The owner was so very friendly and helped me find what I was looking for…read more It's tough to find a nice linen dress in the States. I found two here that I can see now will be staples in my wardrobe!

Big H&M with very friendly staff. They have everything here! The store is kept clean too at all…read moretimes. I like to shop here because everything is tidy and the store is spacious so it's very comfortable to walk around and shop all the wonderful fashion! Their return policy is great, the best of all shops: as long as you have your receipt, you can return your purchase within 30 days, no questions asked! Very customer friendly. They also have a clothing recycling box in each floor. You can recycle up to two bags of clothes per day and each time you will receive a -15% coupon for an item of your choice as a token of thanks from H&M. Be sure to join the H&M club, you can enjoy lots of awesome benefits by joining!

if you are looking for unusual and also affordable women's fashion in vienna and don't want to go…read moreto the usual high street stores, this is definitely the right place for you. they always stock very trendy but wearable items, staff is nice and helpful and I usually have to buy at least one or two items when I go there. I hate going to big department stores and also don't want to wear the same stuff 80% of other women are wearing, so if you are looking for something different, here it is ;)