This really is as good as it gets if you need stuff for running in Stockholm. The store is large…read moreand has a fresh look, with a vibe that reminds of Nike's flag ship store on Manhattan. The staff is knowledgeable, and if you want good and serious advice on getting running shoes and other gear, this is the place to stop by. They're good with both beginners and advanced runners.

It's like REI in the States. It has everything for your camping and outdoor needs, any weather -…read morefrom summer to the harsh winters of Sweden. I went here to buy some vegan food options - and they had plenty of those. We ended up buying one too many things that were ended up returning the next day. The returns process was also seemless and staff was very nice!

Super friendly staff and a lot of variety!…read more As an Adidas person, I will return to this shop whenever I need to buy an Adidas item...

A great selection of Adidas clothing. They carry both Originals and segments like Soccer,…read moreBasketball and Silver. Great place if you like sneakers.

Hello. I'm a tourist and on the 24th I purchased at your Sergelgatan 8 store; a Sr. Bauer Hockey…read moreSkates Vapor 2.7 for 3000 Kr. - I tried them on and paid for them, the store clerk/helper told me the skates were unsharpened, but he'd sharpen them, and if I had any trouble with the sharpening, I could come back and have them resharpened at no cost. Today 26th I went back to your store, as the skates were HORRIBLY sharpened (or more precisely, they were unsharpened and the blade was MAULED). The gentleman who helped me said he could not do a hollow sharpening (aren't you a skate selling store?) , and that he'd only sharpened them straight. I don't know what this meant, but he was too rushed to hide the skates on the box. I went back to the hotel, skate blades were DESTROYED. And they also scratched the boot of the skate!!! AND THEY CHARGED ME 50Kr! Why would you do a service you don't even know how to provide in the first place? I have proof by photos (attaching them if possible) that they even scratched the inscription on the blade, and they also scratched the high end of the boot! Why do I pay so much money for high end skates if I'm gonna get low tier horrible service in your store? I'm writing this from the airport, as I'm continuing my journey now, very disillusioned with your level of service, and with damaged skates that I paid IN FULL, with no possibility to return/fix them at your store. I will make sure to share my extremely bad experience on all travel blogs that I can get a hold on , and all social media, because I don't want any more people getting scammed with such a low service. regards.

Stort tack till Sara for helping me with some new athletic inserts and running shoes. Now I can…read morecontinue exploring the city all day on foot! Thanks again!

Paul & Friends has an excellent range of both local and international brands. Some very high end…read moreand traditional but also some more new and hip ones. The interesting mix of brands and styles is actually one if the main strengths as it has happened More than once that I have come looking for one thing and walked away with something I never even considered. Prices are reasonable, not cheap but also not expensive considering the quality. During sales periods bargains can be had. Staff are always polite and helpful and can easily make good recommendations.