With I could give them 10 stars!!! I had an emergency situation where I needed diamonds set into a new setting plus needed it the same day! Asked around to all my contacts and did my Google and Yelp due diligence and I was referred to I. D. Jewelery without hesitation, even Google AI said go to them! First off it's a true family owned and operated business. And they treat you like family too (minus the drama) everyone was so warm and friendly. I first called and spoke to lovely Anna and she told me it was possible but to come in so their jeweler can take a look at it first. I got there around 11am and I told them my dilemma, Tammy and her team made me feel reassured all would work out and Yekutiel did not hesitate and got on the phone with his setter and told me to come back by 4:30. Mind. Freaking. Blown. They did a magnificent job of setting my diamonds into my new setting but they were also very impressed by the craftsmanship of my custom ring setting. Because it was an emergency situation, I was ready to pay over $1K for this service but the bill was not even close to that number. As the owner said, he is in the business of making people happy not price gauging his customers. The BEST in the jewelry business and I'm so looking forward to going back to get an actual custom piece made there very soon too! read more

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I came in with a gold ring that I wanted a lab grown diamond for. Israel was so kind and professional. My ring is gorgeous! I can't be happier. The customer service is impeccable ! I am also very happy with the pricing of my purchase! read more

I.D. Jewelry - My existing ring with my new stone! - Jewelry Near Me - New York, New York

I went to ID to have the size of my rings adjusted. Not only was the salesperson charming and kind, he suggested a drugstore item to save me the cost and potential damage in connection with modifying one of my most fragile rings. In addition, the size of my engagement ring was adjusted at a very reasonable price in less than 24 hours. ID provided the best service I've had in my 40+ years in New York. I recommend them enthusiastically and look forward to returning there to buy some beautiful items they have for sale. read more

Courteous kind and helpful. I brought a turquoise silver ring in for repair. They said they didn't work in silver. It would've been easy for them to rudely brush me off. Instead they recommended me to a wonderful place across the street that did an excellent job, a place I never would've found without them. So thank you to the professional polite demeanor with which you treated this customer. It meant a lot. read more

Had a great experience with Tami. She was so kind and patient; never once tried to upsell us. We were getting a ring upgrade for a milestone anniversary. We walked in without an appointment and were helped right away. Highly recommend. read more

We cannot recommend I.D. Jewelry more highly! We selected and had a new engagement ring and wedding band designed for our 30th wedding anniversary on 7/12/2026. We spent the weekend visiting multiple jewelry stores in NYC ranging from well known online brand flagship stores to smaller jewelers doing custom designs. There was no comparison to I.D. in terms of quality, stone varieties, or settings to choose from. I.D.'s selections were exquisite. This is truly a family business and our interactions were authentic, transparent, and conducted with the highest attention detail. We will recommend ID.Jewelry to everyone!!!! Thank you to Tami and Yekutielwe're customers for LIFE! read more

My finance and I had my engagement ring made here last Summer. The process was very smooth and service was great. The ring turned out beautiful (I always get compliments on it) and pricing was fair. All in all, a great jewelry option in the Diamond District! read more

Upon first impressions, the environment was cozy and quiet without having the distractions of the outside hustle and noises of the city streets and hoards of people. I was greeted immediately by the front desk receceptionist who smiled and buzzed me in to their private office in the back. I always say the first impression counts because you only get one chance to impress someone. The staff in the back was cordial and attentive. Immediately, one of the young ladies asked me what I was searching for and I mentioned I wanted a round solitaire pendant with a white gold chain. There were so many beautiful diamonds that I glanced upon, that I wished I could've been shopping for myself but I was there for one purpose only and that was to buy a beautiful gift for my best friend. I had been to their website prior to visiting their store and snapped some pictures of what I liked and of the prices that was within my budget. Unfortunately for me, those prices that were depicted on their website were not valid now. Those were prices from years ago and one of the owners told me that they didn't have staff that could update their webpage since I had mentioned that someone should've updated their website so that no one would be confused or disappointed once they travel to their store location. However since I was already there, I decided to at least see what I would be able to afford within my budget on the pieces I was looking forward to, but none of them was within my budget. I did ask for their business card and also a notation of the item I was interested in so that if I do return, I will have a written note of what I had seen today during my first visit at I.D. Jewelry. I can say that all the diamonds that I saw today were exquisite and the staff that attended to me had exemplary customer service skills which means a lot to me when I am treated kindly and respectfully even though I didn't purchase anything, the staff welcomed me back as well as gave me a smile upon leaving. To me those actions taken by their staff and the owner speaks volumes about their character as well as the quality of services they provide to everyone that enters their store. I look forward to returning in the near future knowing that I will be treated with respect and like family plus purchasing top quality genuine diamonds that I won't hesitate to buy from. read more

I am a Pricescoper and therefore SUPER PARTICULAR about my diamonds and jewelry. I didn't get my original Diamond from ID Jewelry and in hindsight, I wish I had... however, I did get my final upgrade from Yekutial and couldn't have been more pleased. His pricing was beyond competitive, and the end result was GORGEOUS. I trust them implicitly and cannot wait to visit them in person for more goodies! Thank you Yekutial and IDJ! read more

I.D. Jewelry - Jewelry Near Me - New York, New York

ID Jewelry is absolutely LOVELY to work with. Got my engagement ring and our wedding bands here and it was a seamless process from beginning to end. The staff is wonderful and I love that it's a family business. They take their time to get to know you, make solid recommendations, and provide a custom-tailored experience for every client. They do beautiful work and do their best to make sure you're happy. 10/10! read more

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I contacted ID Jewelry on an early Friday morning about a pair of stud earrings and had them in hand before noon on Monday. I love the earrings, the expedient shipping and Yekutiel's friendliness. They've definitely earned another loyal California customer. Thank you again, Yekutiel & staff! read more

Highly recommend! We thoroughly enjoyed doing business with ID jewelry. Awesome people to work with friendly and very helpful.

I have been very pleased with both purchases I've made. Service is excellent. Whether you visit the showroom or buy online they are very accommodating. read more

Custom made for my right hand. Beautiful and perfect! Always fun to visit when in NYC. Thank you Sammy. read more

I.D. Jewelry - Custom made for my right hand. Beautiful and perfect!! Thank you Sammy! - Jewelry Near Me - New York, New York

I've had the pleasure of working with ID Jewelry 3 times. I've had 2 rings made and purchased a tennis bracelet. They are wonderful people and do great work. My latest purchase was done over the internet and phone since I no longer live in the New York area. Fatima stayed in touch with me throughout the entire process and I greatly appreciated that. I received the ring today by overnight Fed Ex and it is gorgeous!! Many thanks to Fatima and Yekutiel for this jewelry. There are many jewelry stores in Manhattan but please pass them up and go here. You won't regret it. Thank again to Fatima! Tammy M. read more

This review is way overdue but extremely necessary...Yekutiel and the team at ID Jewelry are amazing. My now husband and I came in to get our wedding bands before our wedding after a recommendation from a friend who got a stunning band from here. We made an appointment but had to reschedule a couple of times (thanks Covid!) and there were no issues at all. When we finally went, we both had an idea of the wedding bands we wanted. I actually wanted bigger diamonds than the band I ended up with but Yekutiel recommended a smaller band because my engagement ring really didn't need anything too extra. I really appreciated that honestly rather than him allowing me to buy something bigger and spend more. I don't think that is a quality many other jewelers would have. My husband went in wanting a Tungsten band, if he had to get any band at all. Again, Yekutiel made a recommendation that he should get a white gold band because he deserves something fancy, too! And for a discounted price, Yekutiel gave him a Tungsten band--so the man who wanted no band walked out with two! Finally--My husband got my engagement ring from a different jeweler and while we loved the ring, it just wasn't perfect. Yekutiel took one look at it, told us how he would reset it and that he was going to treat it like it was a family member's ring. My husband and I were so excited to see the end result and it really came out beautiful. I get so many compliments and truly can't believe how it came out. With my original setting, a wedding band wasn't going to sit flush and I was kind of bummed about that. But once Yekutiel reset it for us, the band sits perfectly and I couldn't have asked for anything else :) So we got three bands and a completely reset engagement ring for an amazing price. We went to another jeweler before coming here and they wanted to charge us more than the price we paid for just my wedding band! We have come back here twice now for other pieces of jewelry--one was a necklace Yekutiel created using a diamond from an old family ring and the second was a Cross for a baby--so they can do it all! We will continue to come back as well as send our friends and family here. Thank you Yekutiel and team for taking such amazing care of us! read more

I.D. Jewelry - Jewelry Near Me - New York, New York

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Phenomenal quality and service. I wanted Tami to make a custom necklace within two weeks with one week being thanksgiving. She made it happen and it came out beyond better than I expected. I'll be back for sure! read more

Picked up my ring and am very pleased with the end result. Pick up was easy. Israel cleaned the ring again, showed me the IGI inscription on the diamond, provided me with a final invoice, the IGI certificate and a ring box. Great service and reasonable prices! Now I am debating if I should upgrade our wedding rings. read more

I.D. Jewelry - Original wedding band and upgraded stone - Jewelry Near Me - New York, New York

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Yekutiel and the rest of the team were an unbelievable help when I was searching for an engagement ring! I didn't know much going in but Yekutiel helped educate me and answer all of my questions. He also made the experience personable and did a great job of understanding the emotional aspect of buying the ring. Yekutiel helped me work within my budget and ensured I was spending only what I needed for the ring. He didn't push me to go for something different because it was more expensive, he only cared about what I wanted in the ring. The rest of the team was very friendly and quick to help whenever I had questions. ID Jewelry set me up with everything I needed for the engagement and included a beautiful ring box to store the paperwork and of course the ring. My fiance absolutely loves the ring and everyone she shows it to comments how beautiful and sparkly it is. read more

I.D. Jewelry - Jewelry Near Me - New York, New York

Baby Juju is getting married! My fiancé proposed to me with my dream ring. It is absolutely perfect. The design, the diamond cut, the fit, EVERYTHING about it, I love it! My fiancé was explaining to me the stressful aspects of planning the proposal, and especially finding the perfect ring. However, he said the jeweler he decided on, I.D. Jewelry was amazing! In particular, Yekutiel was great and made the entire process stress-free for him. Below is his side of the experience: Yekutiel is the best! And that's an understatement. I was completely overwhelmed when I first started searching for the perfect engagement ring to propose to my fiancée. I visited a couple of local stores in the Bay Area, just looking and trying to get a better idea of the 4 C's versus my price range, but nothing spectacular stood out to me until I was introduced to I.D. Jewelry. At first, I was a little hesitant with shopping for a ring without actually seeing it in person first, but after a few interactions with Yekutiel, my worries went away. He kept in constant communication with me via email/telecom throughout the entire process, he even checked up on me after I received the ring. An absolutely stress-free experience! Yekutiel was extremely attentive to all of my needs and went above and beyond to make sure I find "the one," which I did! The ring came out perfect, exactly how I imagined it and my fiancée fell in love with it, as well. If you are looking for a jeweler that is a true professional, knowledgeable and trustworthy, look no further! Yekutiel will exceed all of your expectations and truly help you find "the one." read more

I.D. Jewelry - Jewelry Near Me - New York, New York

Viktoria helped me over the phone to customize a set of lab grown diamond studs for my young daughter's birthday. They were delivered right on time and turned out perfect. They nicely match the very nice pair I customized from ID jewelry for her mom not so long ago. The quality and price are too notch, I'd happy use them for my next jewelry purchase. read more

I.D. Jewelry - Jewelry Near Me - New York, New York

A+++ for Yekutiel and his entire team at ID Jewelry! I went to Yekutiel to help me craft the perfect engagement ring for my girlfriend (now fiance). He took the time to educate me on all aspects of diamonds and jewelry, it was a masterclass. Given that this ring was a big purchase, he took the time to answer all my questions and he was super communicative during the entire process. Yekutiel took care of me as if I were family and I appreciated that. Thank you, Yekutiel for being an instrumental part of our engagement! My fiance and I have since purchased other jewelry and will purchase our wedding band from him as well. Yekutiel is our jeweler going forward! If you're looking for an engagement ring or any other bespoke, fine jewelry, do not hesitate to purchase from Yekutiel and ID Jewelry! read more

I.D. Jewelry - Jewelry Near Me - New York, New York

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Part 2! Now that we're officially engaged I can reveal the ring! The diamond is so incredibly sparkly and the custom setting is exactly what we wanted. Yekutiel and his family worked with us through the entire ring process. He made sure that we got the best diamond possible within our budget, and worked closely with us during the custom ring design process. He was very responsive texting back and forth and sent me computer drawings before a plastic model of the ring was made. We've already selected my wedding band and will always come back for all of our fine jewelry needs. There's only one downfall to the ring... I can barely get any work done because all I do is stare at the gorgeous sparkly diamond all day ;) Thank you! read more

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Israel and Alina took great care of us by making the perfect custom wedding bands for my wife. She is beyond pleased. Not only was the price great, but quality was exceptional! read more

I live in Atlanta, GA but purchased a diamond band from IDJ recently. I spent a few months searching for a reputable jeweler for quality and a good bargain. I decided to move forward with ID Jewelry, and I'm so happy I did. Communication and Service -- I first reached out using their online form and I was soon contacted by Jonna. Our entire course of interactions were all done by email. Jonna was very responsive and helpful in finding me exactly what I wanted. Considering our conversations were entirely done online, I was very satisfied with working with Jonna and I felt like she understood and captured exactly what I wanted. Quality -- I have small hands, and wear a size 3.5 ring. I was looking for a diamond band that provided good coverage but with some metal left to show on the bottom so that I can resize it in the future. I was really worried about how the stones would look (and how it would look on my hand) since the interactions were virtual and I can't try anything on. When I received my ring (about 2 weeks after finalizing the details), I was blown away at the fire and sparkle of each stone. After this experience, I know I'll continue to work with IDJ for future projects and would recommend to friends and family. read more

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I'll be honest. Prior to our appraisal appointment, a part of me was wondering 'Wait, are all of these 5 star reviews real? because they seem too good to be true.' But after having experienced the customer service and knowledge/expertise of Yekutiel first hand, I can definitely see why they received so many glowing reviews. Not only was Yekutiel's appraisal SPOT ON, but the entire process was so fun & engaging for us too. You can tell that he's a genuinely kind & honest person who's not going to rip off his customers (another jeweler we were considering for the appraisal was going to charge us 4x the price we paid here). He also has a great sense of humor and it felt like we were buddies at the end. The whole process took ~30 minutes. If you have your GIA certificate and other relevant paperwork, do bring them in because it'll make the process so much quicker & easier where he validates the information for you on the spot. We'll def consider coming back here for our wedding bands :) read more

Israel, Yekutiel and Alina were a pleasure to work with. I purchased a diamond eternity band from The Real Real and wanted an appraisal separate from the store's appraisal. More specifically, I wanted to be sure that the stones were earth-mined diamonds, and not lab grown diamonds. I didn't have a scheduled appointment but Israel immediately made time to conduct the appraisal, which took 20-30 minutes, tops (of course, I knew he would not be able to remove the stones from the setting to appraise the ring). When it came time to test the diamonds, Israel and Yekutiel let me watch while their machine (not sure of its name) tested the stones, which produced the specific colored glow of earth-mined diamonds. The appraisal was $100 and gives me great piece of mind. (The Real Real has a 14-day return policy for the ring and most jewelry, I believe. I highly recommend I.D. Jewelry. read more

I.D. Jewelry - Eternity band appraised by I.D. Jewelry. - Jewelry Near Me - New York, New York

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What amazing service. Alina helped me pick out the perfect ring for my now fiancé. She was extremely attentive with our wants and needs. Ring is gorgeous. Alina was able to make our dreams come true read more

After I had a good experience purchasing some nice diamond earrings, I went back to Yekutiel for my now wife's engagement ring. Yekutiel is extremely knowledgeable and was very helpful through the entire process. He worked with my budget and a very specific set of requirements I had and found a fantastic diamond (along with a great setting). He even helped with a last minute snafu on the ring size (whoops...) to get it resized in time before my trip to Alaska, which is when I proposed. There are lots of shady people in the diamond district but Yekutiel is not one of them. I'd highly recommend ID Jewelry for anyone diamond shopping! read more

I.D. Jewelry - The proposal in Alaska! - Jewelry Near Me - New York, New York

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What do you do when your hubby to be says "go pick out a diamond necklace" 1 week before your wedding? YOU CALL YEKUTIEL !!!! Seriously - within an hour IDJ was texting me pictures of Riveria necklaces and I made a decision. The next day the necklace was at my doorstep . I am SO picky with diamonds but IDJ has the BEST quality for the best price. I was able to get the most gorgeous necklace right in time for my wedding. Thank you Yekutiel and IDJ! read more

I.D. Jewelry - Jewelry Near Me - New York, New York

I promise, if you go anywhere else, you will regret it! I am speaking from experience (read my first review from 2015) I.D. Jewelry is by far the best! Yekutiel is a prince and treats customers with patience & the upmost respect. He dedicates his time and resources to find the perfect diamond within your budget. Over the years I have purchased a few pieces from I.D. Jewelry. I moved from NY to Georgia a couple of years ago and hadn't visited ID in over a year. Naturally when my boyfriend began hinting about proposing, I gave him Yekutiel's phone number. I had not given my boyfriend any hints about what I liked because I was confident that ID Jewelry would create the perfect ring. Having worked with me for my past purchases, Yekutiel knew what would make me ecstatic. I am late posting this review. My fiancé lives in LA and due to Covid's travel advisories, he worked remotely with Yekutiel, in May/June, to find/create the most exquisite ring. I couldn't be more pleased! Although I've been engaged for 4 months, I still can't stop staring at my hand. Based on my fiancé's feedback about the entire experience, I.D. Jewelry treats their online/remote customers with the same level of service, care & respect as their in-store customers. We look forward to working with Yekutiel for our wedding bands. read more

I.D. Jewelry - Jewelry Near Me - New York, New York

All I can say is THANK YOU! Bought my fiance her wedding band from here. To say she LOVED it is the biggest understatement. Service, quality, communication - all top notch and amazing. I showed it to her just so we could check the size.. and she ended up wearing it all around day, constantly commenting about how much she loved it and didn't want to give it back (hahaha). The only negative thing I can say is.. now I hate her engagement ring (got somewhere else) and now my fiance wants more and more and more diamonds... so looks like I will be doing a lot more business here. Thank you so much to the entire team! read more

I can't say enough about Yekutiel, he's a gem in the diamond district. He's warm, funny. He's a gentleman and a scholar. His wife Tami is just as lovely. I would highly recommend him to anyone of my family members and friends. He definitely aims to makes his clients happy. He's the kind of Jeweler you keep for life. read more

Highly recommend ID Jewelry. The customer service was excellent and worked with me to get my stone set! The setting was made way above schedule. They even organized for me to see the stone set at the ring designer which was a super cool process. Fiancé loved the setting which is all I could have hoped for! 2.2 Carat in a Vatche setting with a 5.25 ring size read more

I.D. Jewelry - Ring - Jewelry Near Me - New York, New York

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If you are looking for a reputable jeweler - they are it. High quality pieces for discerning diamond buyers at very reasonable prices. I have several custom pieces from Yeukitiel and I am always pleased read more

I was a little nervous about a big purchase like this, sight unseen, but love my new 5 stone ring! I had been researching for months, and came upon IDJ from pricescope reviews. I'm so glad that I did! I ordered online but communicated quite a bit with Lisa over email. She was helpful and quick to respond. I just had my ring apprised at my local jeweler and it appraised at double the amount that I paid. Thank you IDJ - I am am excited to wear it! read more

I.D. Jewelry - Jewelry Near Me - New York, New York

I had a wonderful experience with Yekutiel of IDJ. I purchased a tennis bracelet online and he was very prompt in all his responses, made a modification to my bracelet and still sent it out the same day (I expected a short delay). The bracelet is absolutely beautiful! The diamonds are well-cut, setting and clasp are good quality, and it looks great with the IDJ eternity. IDJ came to me highly recommended by many and I am able to pass that on with confidence. read more

I.D. Jewelry - Direct sun - Jewelry Near Me - New York, New York

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We worked with Lana to replace an older engagement ring. Lana was understanding, extremely patient as we tried on multiple settings (at least 3 trays worth), thorough when providing us with a much-appreciated education on diamonds, and communicative throughout the whole purchasing and payment process. Their team was expedient with setting and sizing the ring, and the turnaround time was surprisingly quick considering it was the holiday season! Israel, the owner, was very friendly when we picked up the stunner (photo attached). We will definitely be working with the I.D. Jewelry team for all our needs and will recommend them to anyone who asks!! Thank you again for a gorgeous and perfect new ring in the end!! read more

I.D. Jewelry - Jewelry Near Me - New York, New York

We ordered a custom engagement ring and worked closely with Yael and Yekutiel. It was the best experience!! The two of them listening to all our requests and ideas, gave us all the diamond options we wanted to look at. We didn't really know how to even start designing the ring. They told us about what we should look at in the diamond, showed us both earth mined and lab grown diamonds, what setting elements we should consider. We eventually picked a beautiful 1.2 carat earth mined diamond. As for design, we had couple photos and ideas and they understood what we were looking for very quickly. Yael made sure that the final result matched exactly what we wanted. Overall we have zero complains and I can't stop starting at the ring. 5 out of 5, highly recommend. Yael is the best read more

Last year they made me a great deal for a diamond tennis bracelet. - this year a new diamond wedding band! I've saved thousands - not hundreds - thousands of dollars! I'll be back next year for diamond earrings! SRL 2/18/2022: it took a while for me to get back to ID Jewlery because of Covid-19, but I got there and I finally purchased my diamond studs and a 3 karat diamond wedding band . As usual they saved me up to $10K on my jewelry. Service is fantastic! Tami is so nice and knowledgeable. The family makes you feel like you belong. I compared their prices to Jared and now I'm sorry I didn't wait to buy earlier purchases from ID Jewelry. I've learned my lesson. I could of saved $5K! read more