I love love love this store!! The parking facilities are brilliant with front street parking and rear private car park. The store lay out is welcoming and easily worked. The staff are friendly, helpful and even when under pressure will take a few minutes to assist. The prices are cheap and the new pricing struture means most of the iceland products are priced at round figures of £1, £2 etc. The offers are updated regularly and stock of the offers is always brilliant. Best time to shop is definitely in the evening when it is quiter. The store is open 7 days a week with various hours. Definitely more than a frozen food store- i can often do my full weeks shopping in this iceland. A* read more