From the owner: Tout chocolat Les vrais amateurs de chocolat vont apprécier ce magasin. Qu'il soit amer, doux, à la…read morechicorée ou au praliné, tous les chocolats sont fait maison.

I saw quite a lot of recommendations for this shop in Gent so I decided to pop in because I wanted…read moreto buy some chocolate to bring back home to the US. I was a little overwhelmed with the different options they had, so I spent a good amount of time there. I ended up picking up a few of their pre-packaged truffle assortments and also got a few individual truffles for me to eat. One of the clear case boxes unfortunately got severely squished in my suitcase, so I actually ended up eating them since they were not in a presentable state haha. Standouts of the ones I tried have to include passion fruit and macadamia. Yuzu is also high up there too. I think these were just more interesting flavors and more preferable to my own tastes. They're a solid choice for nice chocolate. Was my mind blown away? Not really, but the chocolates are high quality, handmade, crafted well, and certainly a LOT cheaper than what you can get in the US. My favorites were very delicious, and I would get them again or ask someone to bring them back if the opportunity ever presented itself.

Excellent chocolate but they don't give any samples and don't even want to give you a paper bag but…read morethe chocolate is 5/5

This was such a cool place to visit. You smelled the chocolate the moment you stepped inside…read more Why? Because they were making the chocolate in front of you!! The chocolate came in a nice variety and selection. It was OMG good!!! The service was helpful and busy!!

The Chocolate Line is a highly rated chocolatier in Bruges. It's in the city central and very easy…read moreto find. On the right side of the store is a bar to order coffee and drinks including their drinking chocolate. It is a very decadent cup of hot chocolate. While it doesn't come close to what France has to offer, it hits the bar on indulgence. The chocolate shop has bars and confections for sale along with cute gift sets. We bought an assortment of individual chocolates, a couple of hazelnut chocolate bars; and then a neat gift pack of their homemade take on candy bars (Twix, Snickers, and Mars). I found the chocolate here to be considerably sweeter than other shops. While it wasn't my favorite, they did a great job in creativity. Prices are steep but it's not everyday you're in Bruges so splurging is okay.

macaroons are a french delicacy that i never appreciated until my H~ parents took me Guillaume's…read more =9 i had previously considered them artificial sweets...until i had the authentic french creations! THAT started my fascination! hence the 5 stars (slight soft spot!) Guillaume's specialty is a divinely limited selection that rotates every month....everything from the delicate sweetness of lychee to classic raspberry cream~ be sure to pop by~ the people there are extremely friendly! [even if you don't speak french^^]

Was initially only passing by in the area, but got drawn into this Chocolatier by what was on…read moredisplay - simply, the variety and decoration of the chocolates showed skill and design, some of which seemed even excessively. As a chocolate lover, it would have been difficult to resist the lure. Looking in the store, they had some very nice chocolates, some of which seemed to have extremely high cocoa content - from what I remember, up to 90% or thereabouts (not my type of thing, but some people like it bitter). I would say that if you like chocolate but do not want to end up shelling out and buying loads, avoid this place!

Very delicious chocolate. the designs are from basic to whimsical. can't go wrong in purchasing…read morechocolate souvenirs here!!

Those macarons and their sweet almondy taste and those decadent chocolates. Every year, I look…read moreforward to the time when I get a visit from those in France who bring gifts from this little shop. I'm typically skeptical about fancy looking chocolates, but Jean Trogneux knows exactly what they're doing. It's so stinkin' goooooooood! :D

Incredibly delicious! This chocolaterie shined brightly in the sea of chocolate shops near and…read morearound Grote Markt. We couldn't resist it on our way back to our tour meeting point. Our stop here was the best decision ever. We were greeted immediately by a man who I believe is the owner. He was very kind in assisting us with our selections. Everything looked so tempting. He explained that we could create our own box, or select a pre-made box of their popular chocolates. He gave us the number of chocolates by size of box and collector tin. We ended up purchasing the Ypres Salient souvenir tin filled with the most beautiful & decadent Belgian pralines. I've only been able to try the red poppy praline since our return. It was too beautiful to resist it. I detected a little Baileys in the filling. It was amazing! I can't wait to try the rest of the 29 pieces. The store is beautifully decorated just like their chocolates. The service was great! We were also given a seashell chocolate sample as a little teaser which was unexpected. It was a wonderful treat after having a fantastic lunch at a restaurant nearby. Don't miss this experience when visiting the In Flanders Field Museum.

Another review said, "This shop is no different." I respectfully disagree. Peter DeGroote is…read moreabsolutely the best chocolate shop I have ever experienced in many trips to Brussels, Paris, New York City, and even Berkeley and San Francisco, California. First the Chocolate. It is rich, and the varieties are extraordinary. I particularly loved the ginger dark Chocolate with tiny chunks of real fresh ginger. The chocolate truffles are all masterpieces, each with a unique personality that are showcases for Peter DeGroote's artisanal craftsmanship and impeccable tastes. The location is perfect with the Cloth Hall just across the square. Emerging from this shop, with a box of his chocolates, after seeing the affable, handsome Peter DeGroote and his gorgeous wife working together happily and industriously, one feels like they are at the apogee of western civilization.