At first glance I just decided that Julie Fitzmaurice was pretty much the same as Andi Hanson, and a number of other clothing shops in Ilkley, and that there might not really be anything in there I liked. From outside all I could see was a similar set up to the others, classic style coats, naturals and beiges, very much the mature woman's wardrobe. Don't get me wrong, I like the style and shape of the clothing and coats on display (although I'm not so much for the white trousers), but I'd just pinned the shop down as a 'not for me'.
On further investigation, my mind was changed somewhat! It seems, which is a wise choice given the locale, that the shop front was aimed more for the more mature woman but inside there were a few more daring pieces. Not an indie designer, but an outlet of specially picked designers, inside I found a few familiar brands that I like. As listed on their website, they sell Paul Costello, Sub Couture and Gossip amongst many more. So, although of a certain class, there is something for all the stylish ages it seems! A bit of a pricey shop, but a nice experience nonetheless. read more