Promod is one of the few clothing stores I ventured into in Florence. The window display caught my…read moreeye with a nice selection of monochromatic clothing. Very stylish clothes. Well of course, Promod is from France and it was nice to experience Parisian fashion, especially since I did not tour Paris on this trip. The prices are so-so. Kind of high end if you factor in the Euro exchange. There were also many sale racks but nothing in my size or to my liking. The clothes are similar to other Women's chains like Express or H & M for the more trendy items. The style is best suited for casual sophisticated looks and office wear. I'd love to go back with more Euros and suitcase space. In other words, this is store is filled with tourists and I fit right in. Not surprising though since this is a busy shopping street.

Oh, how I wish they had Promod in the US! Promod has the best of both worlds - fashionable…read moreParisian/European style clothes that actually fit to my figure and reasonable prices! It is probably in the middle between H&M and Zara in terms of pricing and quality, but Promod has a really unique and fashionista style that I love about it. I stumbled upon Promod as we walk on this main street from the hotel and I knew I had to walk in. After forcing to control myself, I still managed to buy two items that were more than 50% off! I probably could have bought more, but my luggage space was limited!