This theater is clean, comfortable and, while small, often has a decent variety of films. The open air mall/office building courtyard where the theater is located is pretty lame. Compared to the rest of the dinner spots in the area, the food there is terrible. Just a block away you have La Guapa and a new Gelateria just opened in the building facing the courtyard which looks way better than the food court one. In other words, if you want to make a full date night of it, park your car there and then walk out of there for dinner and come back to peruse Saraiva (the book store) before heading into the movie.
The theater has online booking, and all seats are pre-assigned. They also have automated electronic ticket machines to the right of the main box office which usually have no lines, as another reviewer mentioned. Occasionally shows sell out, mostly on popular weekend nights for new releases, but in general it's not nearly as crowded as the big fancy mall cinemas like JK Iguatemi.
The downside of this place is the price, but most people can "qualify" for one of the "meia" (half price) tickets - you just have to be a student, elderly, or willing to borrow an Itau card to flash upon entry. I have once been asked to show my Itau card, but they are not crazy strict about it. Also sometimes the more interesting films are only shown in the VIP rooms, which in general are pretty fun with their giant lounger chairs but again are pretty expensive at R$60 for full price. read more
