I had to control my spending urge and I succeeded! Mainly cuz I had already stuffed my carry on to…read moreits expanded capability just so I wouldn't have to check any baggage for the trip. But I know now where to find some cool sales and pretty clothes. At first it looks like a boutique store. Loving how they display the accessories above the racks. Something about glass shelving and tables that make shoes, clothing, bags, and such MORE ATTRACTIVE... That's gotta be a selling tactic. Browse further towards the back and the store opens up to another section with pretty dresses and suit separates. Their skirts! Too cute... They have long skirts, pencil skirts, and comfy ones that kinda flow - more for spring/summer. Anyboos, ladies, if you're not trying too hard to stay young and want something a nudge over from H&M, then Camomilla may have a style you'd like to wear. She (the store) reminds me of Ann Taylor or the Loft in the U.S. This place has great selections and there are colors and prints! Oh and their jackets are super girly stylish. Go see :)

Cheap quality, similar to H&M, I don't know if the prices reflect how cheap the clothes look. Don't…read morebother

This boutique was so cute! I bought pants and a top ! The prices were great and the selection was…read morelarge. So happy with my purchase!

From the owner: Dal 1976 produciamo capi artigianali nel perfetto stile della moda Positano.Ciò che…read morecontraddistingue la nostra boutique è l'ampre per la tradizione positanese combinato con le tendenze del momento.

Best shopping experience I had in Almafi hands down !!! The…read moreJames Perse of southern Italy . Actually comparing this cute little shop to James perse is a bit of an insult as this place is wayyyyyy better ! Why ?! All of the items are made not just in Italy but ON SITE by members of the family ! I know because they gave me a tour of the facility . This place is the epitome of Italian artisanal charm . I love the way they arranged the clothes. Linen clothes draped from winding stair cases , trees , bushes lol tutto ...Everywhere .. there were so many beautiful pieces !!! I wanted to buy the whole store ! But prices were steep . Still I managed to walk away with a cute green handwoven sweater that set me back $100 euro ( that's a whopping 113 dollars ) This place definitely has James perse , Bloomingdales or Barney's prices that's for sure ...but it's worth it . Also last note ..customer service was amazing . I felt like I was shopping with extended family ...they really made me feel welcome !

There are actually 4 stores in Positano...all within a 10 minute walk of each other. I shopped at…read moreall 4, purchasing quite a few items. Their garments are of good quality and well made and you definitely pay a hefty price, but considering the garbage you buy for the same amount in the US..it's worth it. My only gripe about a couple of the shops is that the sales people were so aggressive! I don't know if they work on commission, but I was told a certain size was not available at any other store but when I went to one of the other stores, I had no problem finding my size. They also didn't offer to contact the other shops to see. So, my advice is to shop all four and don't succumb to the sales pressure.

Great selection of clothes especially in Linen. Their variety in styles and colors are unique,…read morevivacious and neutral. Whatever you want they have it.

NEVER ORDER FROM THEM! I have placed my ordered, they sent…read moreme wrong item which was cheaper and small size than what I paid and they don't exchanged it or give me my money back! Terrible costumer service, they don't pick up the phone and don't reply to emails and messages! Once they picked up the phone and hang up on me ! Terrible terrible, save your time and money and never order from them! My order was in September 2023 and until today which is December I haven't gotten my money back or exchanged the wrong item they sent!

Really cute shop right next to Primavera ice cream. They have cute clothes and jewelry, all at…read morereasonable prices. There's not too much great local shopping in Sorrento but this is a place you surely need to visit. The woman working there is very nice, speaks fluent English, and is very helpful.