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    Magic Morning Bakery

    4.8 (59 reviews)
    Open 6:00 am - 4:00 pm

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    a display case full of donuts
    Cassandra S.

    Love, love, love Magic Morning! I have been coming here my whole life to indulge in the tasty donuts and iconic red smiley cookies. I have never had any complaints here.

    Apple Fritter
    William D.

    Magic Morning is a hometown gem of Bedford, Indiana!!! If you want breakfast or anything sweet, there is only one place in Lawrence County that everyone goes + that is Magic Morning Bakery. Known for their Smiley Face Cookies (sugar cookies with pink icing and a white smiley face), everything they make + serve is out of this world!!! Every doughnut you can think of cookies on cookies, chocolates, pies, cakes and one and on. My favorite of them all is the apple fritter which is the picture I am attaching to the review, when I get more pictures, I will be updating this review. I have been coming here for years and plan to eat these delicious goodies for many more.

    Smiley Face Cookie
    Patshawna N.

    Something about eating a home town staple! Magic Morning's baked goods was apart of some of the best memories I've had while growing up in Bedford. Growing up, the Smily Face cookie was my academic notification for a "job well done". I couldn't let today pass without having one! With each bite, I slid further into my childhood memories and feelings of joy. Life is full of little pleasures, and I'm just one of the lucky few that had a Magic Morning Bakery in their childhood. The service as always is AMAZING! Ambiance welcoming as always! Magic Morning is truly a gem.

    Smiley Cookie

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    6 months ago

    The donuts are really good here, my suggestion is their apple fritters they are the best

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    6 months ago

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    2 years ago

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    11 months ago

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    10 months ago

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    10 months ago

    My great aunt brought cookies to our family lunch. I ate 9. I couldn't stop. They were so delicious.

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    2 years ago

    The best bakery in a 30 mile radius! Good service. Take it to go! Not the greatest place to sit.

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    2 years ago

    A literal staple in the community! Try the White Yeast, the coffee, or a Smiley! The service is always great! Closed Sundays & Mondays!

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    9 months ago

    Best bakery around! Best doughnuts, cookies & deserts. They also did an amazing Job on my parents anniversary cake couple years ago!

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    4 years ago

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    3 years ago

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    3 years ago

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    2 years ago

    The donuts are good, not great. The prices are a bit high and the service could use some improvement. Not bad but definitely not 5 stars.

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    3 years ago

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    4 years ago

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    3 years ago

    The gem of Bedford! So delicious and fair prices! I loved the maple long John filling and peanut butter cookie sandwich

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    5 years ago

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    2 years ago

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    4 years ago

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    4 years ago

    Lovely people, absolutely wonderful customer service and a plethora of options of goodies.

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    6 years ago

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    4 years ago

    The best around!! You won't go wrong with anything you get - cookies, donuts or pies!!

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    5 years ago

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    9 years ago

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    4 years ago

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    10 years ago

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    7 years ago

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    5 years ago

    Love this place!! Always great food and customer service. Very friendly staff, love the yeast donuts and apple fritters.

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    6 years ago

    Having no Krispy Kreme in the area is never a problem, Magic Morning does all the magic!

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    6 years ago

    Yummy donuts! Always fresh and always good! Alligator tail (cream cheese) is always a favorite too.

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    11 years ago

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    9 years ago

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    6 years ago

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    4 years ago

    Old school great baked goods. Attention to detail and ordered decorated birthday cake where they clearly did awesome

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    4 years ago

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    4 years ago

    They have some of the best donuts and baked goods around. Always very friendly as well!

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    6 years ago

    Best donuts and the smiley face cookies are fantastic! A great local staple that it a must try!

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    7 years ago

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    9 years ago

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    7 years ago

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    Page 1 of 2

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    Review Highlights - Magic Morning Bakery

    If you want breakfast or anything sweet, there is only one place in Lawrence County that everyone goes + that is Magic Morning Bakery.

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    Parlor Doughnuts

    Parlor Doughnuts

    4.3(63 reviews)
    21.1 mi

    Excellent service and quality product reasonably priced easy in and out parking for street parking…read moreand the dining room is really neat with different chairs and boutique, decorations staff, which really accommodating. I learned that at this location you do not have to give your first name for an order as I did in the Terre Haute store, they insisted on having my first name in TH - they did not insisted on giving them my name at this Bloomington. OK she said no we don't need that. We never ask for that so very odd. The same company different policies. The donut is scrumptious. The maple pecan is what I got. It is really good fresh quality made throughout the day until they close. It's worth a try if you've never tried a parlor donut.

    Their specialty layered donuts are like a croissant/donut hybrid, flaky like a croissant but fluffy…read moreand chewy like a yeasted donut. When I was there early in the morning, they were glazing all donuts to order. This location doesn't have the vegan/gluten-free doughnut (there's a sign on the menu that says "temporarily out", but they haven't carried it for at least a year). I got the cream & crimson donut, a strawberry jelly-filled donut topped with whipped cream and a strawberry syrup drizzle, unique to the Bloomington location. It was substantial! There was lots of jelly inside which made it pretty messy when coupled with the whipped cream on top, but that's not a bad thing. The donut was fresh and tender, and I really liked the unique texture, but I thought it was overly sweet. The jelly was very sweet and there was that syrup drizzle, plus the donut itself was rolled in sugar. I still enjoyed it, but it's like a once a month at most kind of thing for me. I would like to come back, just not too often. I got an iced matcha latte with my donut. This was a pretty decent matcha latte, honestly better than expected for a donut chain. It was unsweetened by default. The donut came in a paper box which was good packaging because it's relatively eco-friendly and protects the structure of the donut if you're taking it to go. I did see they had also had plates but forgot to ask for one. There's actually a pretty large seating area in the back of the shop plus a patio. The two workers there were helpful and friendly.

    Photos
    Parlor Doughnuts - Dining area

    Dining area

    Parlor Doughnuts - Left to right: Churro (MUST TRY) French Toast Sandy Beach (INCREDIBLE) Churro

    Left to right: Churro (MUST TRY) French Toast Sandy Beach (INCREDIBLE) Churro

    Parlor Doughnuts - Ice latte

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    Ice latte

    Rainbow Bakery - Pistachio matcha muffin, chai

    Rainbow Bakery

    4.5(158 reviews)
    21.1 mi
    $

    Really liked it. I believe it's mostly, if not all, vegan. I know they were experimenting with some…read moreitems with dairy a while ago but I did not notice any non-vegan items while I was there, so not sure if that's still a thing. Anyway, it is a little out of the way. It's walkable from downtown but not really in the downtown core. Pretty quiet when I was there, but the atmosphere felt approachable. Some of the chairs were like school desk chairs (adult-sized, of course) that I haven't seen since I was in primary school which was kind of funny. The guy at the counter was cheerful and friendly. They looked like they had run out of some of the hot savory items by Saturday mid-afternoon, but there was still a wide variety of sweets. I believe the current owners are Indian, and you see some of those flavours featured. I got: Samosa handpie: Good, not mind-blowing, but good. Nice flavours. If you like a flaky crust, this is not it, but I liked the rustic pastry crust. Pistachio cardamom donut: Loved it. Before I moved to Bloomington, there were a few bakeries that offered vegan-GF cake donuts that I loved, and this was the first thing I've gotten here that reminded me of that. Pleasant texture and strong cardamom flavour, not too sweet. I think these are baked donuts, so they're a little different from regular fried donuts, but in a good way IMO. Rose dream latte: Milk with rose syrup topped with coconut whip and nuts, no espresso. Tasted great, but more of a dessert drink than I was expecting. The coconut whip was quite thick. The concept could probably use some refinement, because the whip was too thick and rigid to drink without a straw, but the nut pieces were too big to go through a straw, and so I couldn't figure out the best way to drink it. From what I understand, there are some longtime fans of this place who feel like the quality has dropped since the most recent change in ownership, but as someone who had never been here before, I really had a good experience. I get why people would be upset when something changes, but if you are considering trying this place for the first time, I wouldn't be too put off by the negativity around the change in ownership. There's no other place specialized in vegan baking in Bloomington, so I think it's good to support what they are continuing to do here, and even though I am partial to vegan food I wouldn't say that if it wasn't also GOOD. They also had some refreshingly unique options for baked goods.

    Rainbow Bakery sits off of 4th street west of the IU campus. It's all vegan, and we had a chance to…read morestop by and get two donuts and a cookie. The inside is cute and whimsical. The owners, a Sikh family, gave us their cardamom donut for free. The samosa hand pies were out. I would rate it 4/5. The decor was nice, and the owners were friendly. We were told that the staff is limited, and the owners themselves are thinking of selling this location and hoping to restart it in Greenwood, where they currently live and actually drive down to Bloomington every day. The matcha latte was fine. Everything was fine but not great. The vegan chocolate chip cookie was good, but could've used more chocolate chips.

    Photos
    Rainbow Bakery
    Rainbow Bakery - Samosa handpie, pistachio cardamom donut, rose dream latte

    Samosa handpie, pistachio cardamom donut, rose dream latte

    Rainbow Bakery - Custom order of gluten-free donuts... beet, chocolate sprinkles, and the Homer (my favorite)

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    Custom order of gluten-free donuts... beet, chocolate sprinkles, and the Homer (my favorite)

    Magic Morning Bakery - bakeries - Updated June 2026

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