Oh my gosh, what a fun store. So many beautiful things! I went out of my way to find this based on…read moresomeone else's review, and I'm so glad I did. The owner is lovely and I felt like a kid in a candy store.

This place is a real hidden gem. There are at least 5 different rooms in the store, each with their…read moreown aesthetic / theme. They have cards, party decorations, toys, string lights, plates and cups, and other assorted items. I got a book bag made out of recycled bottles, which is really cute!

Been coming here for years, cause you're always guaranteed to find something when you need a gift…read morefor someone. And not just any old gift. I prefer to give gifts that make people laugh or cringe or something, which Ars Longa can usually cover. Lots of gags and funky trinkets interspersed with serious but still cool stuff like colorful dishes or reindeer antler coat hooks, etc. It's small and tight, so don't wear a backpack unless you want to pay for everything you knock off the shelves. And a little pricey. But always delivers.

From the owner: Handgearbeitete Qualitätsprodukte sind unsere Spezialität. Eine breite Palette an Farben und Formen…read morecharakterisieren Notizbücher, Boxen, Fotoalben, Agenden und alles was hilft, unvergessliche Momente festzuhalten und den Alltag attraktiver zu gestalten. Dank den Prägungsmaschinen in unseren Boutiquen, können die Produkte vor Ort innert weniger Tage personalisiert werden: Eine Textzeile, ein Sujet oder ein Logo machen jedes Produkt zu einem individuellen und sehr persönlichen Einzelstück. Bookbinders Design ist heute in zehn Ländern präsent und in der Schweiz mit sechs Boutiquen in Basel, Bern, Genf, Luzern und Zürich vertreten. Make your life memorable

If cost is no issue, then this is the spot to buy Swiss trinkets and souvenirs. Otherwise, it's…read morepricey. But to be fair, their assortment is plenty and quality is good. I bought a dirndl dress for a 12 yrs old (size 134-140cm), 136CHF. That is expensive, but if this is what your looking for, then this is the place to get it. They also have legit boys lederhosens. They do a complimentary gift wrap.