Where do I start. I'm an American...WAIT PLEASE KEPT READING. As I stated I'm an American and I…read morehave never walked into any place in America with different brands at such a low price. If your shopping designer, then you should I already know your going to still have to spend a little bit of money in order to get the things that you like. I was in Florence and had to come to this little gem. It's a little hole and the wall, and let me just say, you can't go wrong with a hole in the wall shop...Am I right or Am I right. Anyways, once I walked in there were people looking around, I was greeted by a shop employee and was shown around. She and I had a conversation regarding America, how I liked being in Florence. She helped me with figuring out to get my Tax Refund for the items that were brought. Ok now time to get into the review. The first is most bigger designer brands, a LOT of FENDI AND CHANNEL purses, wallets and glasses. They did have little things like scarfs and I believe socks but these were more of local Italian designers. The place definitely packs a lot of stuff into it. I snakes around and the back area is more spacious and has more clothes, men and women... Did I see clothes for children....Honestly I wasn't looking. But varies clothes, shoes, wallets, glasses and purses from men and women. I walked out a much happier customer.

Great vintage clothing store with lots of treasures. Truly you can find some gems there. Also I…read morefelt like the prices were fair. Truly some special and collectible pieces to be found.

The absolute best vintage store for designer goods in Florence. Valentina is a gem. A must visit…read morespot for shopping.

The store owner was very nice and helpful. She was extremely pleasant to work with and very kind to…read moreme. Thank you for your friendly service.

What a fun eclectic place to find unique items! A great space and staff so fun and helpful. Great…read moreartisan items!

Excellent merchandising and clothes selection. You feel you are in the Boutique version of…read moreAnthropologie, real vintage pieces, form shoes, purses, jewelry and clothing. They also have a décor section towards the end. They have another shop near Ponte Vecchio but I am assuming that it will be more busy and touristy then this one... I highly recommend it, even thought sizes were too big for me , as I am a petite... but is worth the visit!

This review has been in the making for a while. Five stars feel almost beside the point for Gucci…read morenear Santa Maria Novella, where fashion stops being retail and starts behaving like culture. Keep it Gucci. That says it, but it doesn't say enough. With Gucci, you leave with more than a purchase; you leave feeling calibrated. In a city that understands beauty as inheritance, Gucci remains committed to making it feel alive. Five stars, without hesitation.

Lovely staff in the city where it was born. This is one of the finer Gucci outposts in the world…read more Large selection. I am really only interested in shoes, and they have a wide variety. All the staples in may colors. You'd be crazy to buy Gucci outside of Italy considering the pricing.

Beautiful items and a really cool vibe to the store. The people working there are nice and helpful…read more The prices are good if they're brand new, but high for second hand. They have lots of gucci pieces and louis Vuitton. It's worth checking out!

BUYER BEWARE: this places sells fake designer stuff. I authenticate and sell designer clothing; it…read moregot so bad I just assumed everything was fake. For instance, there was one real Louboutin pair of flats next to obvious fakes and they had two different color soles. Every Gucci piece, which is what I was there for, except maybe one wallet and pair of flats was fake. They had a Chinese tag with an s for small in it. Some of the less sought after brands like Mui mui or Christian Dior seemed like they could have been real but I'd be weary in general. I asked her if they do authenticity checks and she said it was the receipt? Also I asked if they do returns which she responded are illegal in Italy lol. Would never do business here.

Great little hole in the wall with a lot of steals on well preserved, fancier items like long camel…read morecoats, leather jackets, suit jackets and sweaters. Some had prices, some did not, but I'm sure you could haggle here. I'm giving four stars though because the shopkeeper was totally absent when I went and it was unclear what I would have needed to do if I wanted to purchase something. There's a phone number written above the "open" sign at the door, so I guess you'd need to be able to call someone. It's also mostly menswear, not many articles of other varieties, and the store wasn't outfitted for the upcoming/already present summer season. If you're looking for a deal on a good coat or suit, come here with a working phone!

I'm in vintage heaven and am very pleased with the selection of fashion in this magical place! The…read morelayout was so carefully though out and planned in such a wonderful way. This shop is full of surprises and I feel like 'Alice in Wonderland' who randomly lands in some peculiar world, is super curious, and ready to explore... ...From colorfully dressed mannequins that look like they want to start conversation, to randomly parked bicycles and darling chandeliers, Italian comic books to classic music albums, from statement pieces to statement signs and quotes on the wall, and from vintage suitcases serving as shelving, to scarves displayed inside a vintage refrigerator! Each room has a theme and it's like entering into new world and one room leads into another with a completely different theme. It feels like the layout was designed not just by a fashion stylist or interior designer, but also by an artist who produces modern and contemporary mixed-media art. This place is very museum-like. The women's coats and sweaters are great but the men's are pretty great, too, and I chose an oversized (for me!) men's coat that had wool from Scotland and made in Italy. They have a nice selection of leather, shearling, wool, and puffer coats, and a small selection of furs. There are plenty of jeans, trousers, athletic wear and sports-branded pieces, a collection of hats, handbags, jewelry, lingerie, and even a whole room just for military/army and camouflage wear. There's stuff here for the kiddies, too. Everything for the most part is in great condition, you may only see a few missing buttons here and there but nothing a 99 cent sewing kit or your seamster/seamstress can't fix! For us fashion folks, we understand the importance of being intentional with marrying each piece together for a happy fashion union, while making it look effortless. This place really helps me do just that. I read some of the reviews and am thinking they have certainly achieved transformation in a good way after the not so good reviews. -Yes, it is pricey. But there are plenty high quality pieces and designer wear that kind of makes it worth it. -Yes, it has the vintage smell, that's what a washing machine and dry cleaning is for after vintage shopping, guys. -It's got a nice vibe in here and the staff seems grateful for every visitor. They don't bother me if I want to spend an hour trying things on and deciding what I want. I had a full blown fashion show and there were plenty full length mirrors and decent lighting to take photos and send them to friends for yay or nay feedback. This is also a great place to start if you want to begin (or continue!) your vintage shopping journey and are in Firenze. I will be back here and cant wait to check out their other location!

If you are looking for cheap treasures this might not be the place but if your hope is an epic…read morescore like great boots or a timeless designer coat or jacket this is the place. Beautifully merchandised and just full of room after room of lovely things, Melrose Vintage is a gem. It's on my yearly visit must do list ever since I found a perfect set of vintage motorcycle leathers for a great price, which if you are female is a never ever happens kind of thing. The staff was really friendly and knowledgeable. I'm sure there are places like this in the USA but I have yet to find a place I am more likely to find something really special and unusual. Five stars for me all the way...

From the owner: "A ritroso....a rebours" di Camilla Baracchi è un Vintage store di qualità, si rivolge ad un tipo…read moredi utenza eterogenea, ma allo stesso tempo porta avanti una filosofia di ricerca che ne fa una delle stazioni obbligate a Firenze per chiunque sia alla ricerca di abiti originali e con una storia specifica alle spalle. Se sei appassionata/o di moda e storia della moda, "A ritroso...a rebours" è il luogo che fa per te; siamo specializzati nella catalogazione sistematica di tutti i capi di sartoria, in particolare Fiorentina, dai primi anni dell'800 fino agli anni '80 del '900. I marchi che puoi trovare nel nostro negozio sono originali Vintage di Pucci, Hermes, Cardin, Gucci, Versace, YSL e molti altri. Oltre che in abbigliamento, siamo specializzati anche nella vendita di accessori come scarpe, cravatte, cappelli, borse, oggettistica.

Fun, funky, colorful boutique in Florence -- my favorite by far. Don't follow the map, it's located…read moreon the corner of Via Porta Rossa & Via dell'Arte della Luna -- just after Puma and right next to SCOUT. The employees are nice & helpful, but don't bombard you when you walk in like most small boutiques. Small selection, very few bags & shoes, but the clothes are the cutest & most reasonably priced I've seen in Florence. Think European Free People.