Specialties
Michelle Loufman uses the power of storytelling to help businesses amplify their marketing and make stronger social impact. She combines her services of photography, writing, brand storytelling and videography and integrates a multimedia approach to effective marketing communications.
Michelle works with nonprofits, service-based businesses, coaches, authors, consultants, creatives, and influencers doing transformational work but struggle to articulate their value.
History
Established in 2014.
I originally started as a wedding photographer before starting my own business which has evolved to storytelling as a portrait, travel and documentary photographer.
Meet the Business Owner: Michelle L.
I like to say I've been creating stories since age 6. I remember standing in the driveway, holding my new birthday present: a diary with pink, lined pages. I knew I held something special in my hands. I look back at the scribbled handwriting of a child who was just learning how to hold her pencil and form simple sentences, wondering if she’d know how much she’d love writing so many decades later.
As I grew up, I opened the pages to my second love: visual storytelling. Jaw open, I poured over the vibrant photography in those National Geographic issues. I absorbed the big, colorful world through those pages sitting in my tiny home in Ohio and bought my first camera at age 11.
My career journeyed through various marketing communications and brand strategy roles. Still, I always came back to the core passions I had as a child: documenting what I observed and experienced.
I now use integrative storytelling to help businesses be more attractive and have stronger impact in the world.
