Huge store with lots of selection! I particular love the food court on the right as you walk in, it gives you so many different options it almost reminded me of a food truck meet. Prices are quite good, and they've done a very good job with the liquor aisle- implementing lights and good staging! read more

Great supermarket, lots of choice, good deals and best of all cheap! They have good household section in there, the games section is smaller than most shops. This shop seems to be busy and staff can be slow at checkouts but very helpful with bag packing if you want help, and friendly when being served. read more

I used to like this supermarket, it was ideally located for students who made their weekly trip from the local university. However since a refit a while back, it has become confusing to navigate. Last time i was there the mens toiletries were the other side of the store to female toiletries. I do like their approach to fresh fruit and veg and and the whole market affect. read more

We used this supermarket every week, its clean with wide aisle's and well stocked, the check out staff are generally friendly and efficient, we stopped using it weekly due to the new system with special offers, it takes weeks to get the offer and you have to spend a set amount to qualify and if you are a regular the amount is higher than a casual shopper, so the offer is very conditional so we went to Lidl were the prices are quite lower We call back from time to time but never get involved with the offer system its just to conditional read more

Average supermarket, good value on some items like fresh meat and fish. Bread mediocre on quality and taste. Pity the store has done away with the 10 items or less checkout. For those living alone or on a small budget who may only need a basket of goods it now means having to wait in a queue behind people with trolleys full to the brim. No concern for customers' needs. I use the store because it's close by. Aldi and Lidl better value. read more

Excellent supermarket located just off Tritton Road. There are always great BOGOF offers available. The store also has a very reasonably priced cafe and a competitively priced petrol station. read more

I'm not a snob, but this supermarket is possibly one of the worst I have been in. Let's start with the car park. Its absolutely huge with about 40 disabled spots. However parent parking? About 3 spots - seriously - and even then people with big white vans park in them and wait while their partner 'nips' in. Once you've in there, everything feels messy, muddled and way too squashed up. I'm not a snob, but when I'm in there I wonder where some of the people have come from - as I never realised Lincoln has such types of people. As for the food itself, whilst a lot of it is cheap (especially their low quality, cheap own branded products), much of it is also over priced for what it is. My husband and i went in there for cheap barbeque food in summer and ended up leaving and going to Sainbury's! read more

Let's start with the carpark - whilst there are several disabled spaces, they do appear to be used by disabled drivers so it would seem that they know their customer's needs in this regard. I have never had a problem with finding a regular space and usually it's fairly close to the entrance. They have recently removed the two instore cashpoints but have installed two more outside the store. Fresh fish counter is normally well stocked and manned with knowledgeable staff. Salad bar can empty quite quickly at busy times and can be slow to be refilled . Bakery is well stocked and staff will slice bread on request in a choice of thickness. The rest of the store is as most people would expect from a mid range supermarket if somewhat disorganized in it's layout. The checkouts can get busier than I would have expected at certain times, probably due to the high volume of students in the area. All in all, a good store that does exatly what it says on the tin and a bit more read more

Ok time for a new revue; we are now in times of austerity measures (keep repeating myself, but) We have to look toward what we can now obtain of quality at a reasonable price. Car parking in supermarkets is vast but largely taken up by people who don't want to pay for a shopping slot in town and Lincoln is expensive in comparison to other local towns. Morrison s have moved with the times and having spotted the two / three courses for a tenner and in some cases a bottle of wine thrown in they have succeeded along with others. Not fond of seeing traffic light systems that show much food on supermarket shelves as having red and amber which quite rightly puts off people from eating rubbish, until the same applies to restaurants then the system lacks, as you may have a green meal at home and then eat God only knows what in a restaurant? So Morrison's then!! We had a chicken breast in bacon / brie and veg with a cheese sauce, a nice mash with smoked ham and we added peasfantastic, we even got a bottle of Chiante to boot and cooked to the directions tasted great. Must review other meals from supermarket shelves as we have enjoyed many from all available in Lincoln. I will therefore harp back to my endless comments about the times we are in and suggest business is better maintained in the restaurant industry by remaining competitive with food prices and the devil of drink often raising the bill to twice the price, even lemonade being as pricey as beer. read more