Tiffany did an excellent job of explaining the high tech features of the navigation system!…read more Fred Bieti

Did an outstanding job in repairing my 2012 Yukon XL Denali after I jackknifed a trailer. Had to…read morereplace my left quarter panel and repair the bumper plus some behind the panel structure. Vehicle was returned to me looking like a new vehicle inside and out.

My 18 year daughter was on a solo road trip through town today from Marquette down to SE Wisconsin…read morewhen the check engine light came on. I found this place on yelp and suggested she stop by to get it checked out since she still had a long drive ahead of her. She received excellent service. They quickly checked things out, gave her the paperwork, and advised that a repair could wait until she returned home. Mary at the front desk was super kind and friendly as well. Thank you for taking care of my daughter today!

Karl and Mary are great to work with. If integrity and great service matter, this is your repair…read moreshop. 5 stars!

Give Larry (Mountain Man) a call just to here his answering machine recording. Lots of lower end…read moreused cars and boats - he will cut you a deal or look for a vehicle for you at an auction.

I purchased my used truck on November 18, 2025. I had contacted them by phone on the previous day…read more The salesman, Jordan Bartels, was very helpful, sending photos and even doing a test drive for me. The next morning, i made the 4 hour drive, and i can't say enough about how nice Jordan and the whole staff was. ​

Never but anything from this place! Disrespectful insulting…read moreand weird. Go there and drive through, the salesman chase you down trying to sell.

We purchased our used Expedition from Riverside Auto Iron Mountain a few months back. We noticed a…read morepaint issue on the driver's side door and contacted Mike and Scott about this a week or so after our purchase. Both of them went above and beyond to take care of this for us. We dropped our vehicle off and were provided a loaner vehicle. Scott then offered for a driver to bring our Expedition back to WI for us and then picked up the loaner vehicle. Being over two hours away this was genuinely appreciated!! We also asked since they had our vehicle to do an oil change and Scott covered that for us at no cost. Yes, this vehicle was a large purchase but was still a used vehicle and most dealerships would have said, "you get what you get" because it's used. Riverside took care of the service to the door, the oil change, and the loaner...nothing came out of our pocket. We couldn't be happier with our OVERALL experience with Riverside Auto Iron Mountain. The entire buying experience went well, and they were very fair with our trade-in and made 2 hour drive up there very well worth it. Then to stand by their word and take care of the paint issue on the door and accommodate us like they did is almost unheard of. With all the dealerships in our area (i.e., Green Bay and Appleton) I can almost guarantee not one of them would have done this for us so highly recommend anyone to Riverside Auto Iron Mountain!! I typically do not write reviews but had to in this situation as just the buying experience alone was enough to give Scott and Mike 5 stars but then how they handled the repair service took it to a whole new level. We will continue to go to Riverside Auto Group for any of our future vehicle purchases even with them being hours away as their customer service and loyalty is the way all dealerships should be!! Thank you guys!!!

Called about buying a Jeep and was told they would call me back. Well a week later nobody called…read moreme. So I emailed and this Josh guy told me I had the wrong dealer. So I sent him pictures of that jeep they had on their web page. They emailed back an more or less told me they did not need my business an that they would take me off their email list. NEVER NEVER Again will I contact them. They think other people are stupid. I see a lot of bad reviews on this Yelp.

I just wanted to pass on the poor customer service that comes from Bergeron Toyota in Iron…read moreMountain, MI. And yes, I am posting this review in several different places, because if the public isnt aware, they will be able to freely continue their policy of terrible customer service. The policy of Bergeron is essentially, that if you did not buy your Toyota from them, you cannot expect any sort of service from them what-so-ever. When you call to schedule service, their first question is: "Did you buy your vehicle from us?" If you did not, they say they'll call you back, and they rarely do. Any service appt is scheduled out at a minimum a month later if you are fortunate enough for them to call you back. As a result, I and many others I've heard from have vowed to never buy from that dealership, or have our vehicles serviced there. Instead, I am forced to travel to Rhinelander, WI (about an hour and a half away) to have my Highlander serviced.

Unless you like getting ripped off, go somewhere else! Adrian Bergeron sold me a rusty vehicle…read morethat they covered up with black undercoating so it wasn't visible prior to purchase. 4 months later, the rust started coming out and bubbling. Now in my 5th MONTH of ownership, it leaks oil too! Needless to say, I'm extremely disgusted with my experience.

I purchased a certified pre-owned Rav4 from them just under a month ago…read more This is a very friendly family-owned and run dealership. They have been open since the late 60's. The prices were exact with NADA prices, which is more accurate than Blue Book on Toyotas and in our area. I searched inventory of the entire UP and Wisconsin, and they were on track with the others. They were slightly over the current NADA price (online is updated weekly, while their book only comes out monthly, which is why they were a couple of hundred dollars high), so they came down to match the online price. Other than that, the dealership isn't interested in negotiating. Toyotas are in high-demand and hold their value, so that's just something that you have to accept when purchasing a Toyota anywhere. The employees do not work off of commission since it is 3 or 4 siblings that own it. They all are part-owners and take a salary. That means no pushy salespeople to deal with. My purchase was the most friendly and low-stress car purchase that I have ever made. When I came to pick up the car, one of the owners sat in the car with my wife and I and went over every switch, dial, and maintenance thing that he was able to address. He also showed us how the seats, etc. work. A week after purchasing the car I went out to start it and the battery was dead. I gave them a call to find out what I needed to do since it was certified pre-owned. They sent over an employee to jump-start the car, take it back to Toyota, and leave me a loaner car for the day. When I got to the dealership at 5:00 pm they had taken care of the issue and it was ready to go. Since they are a very small dealership, they mostly only work on cars from their customers. I also have a Honda fit, and they told me if I buy from them then they will consider me part of their family and will work on any vehicle that I have. They said that they will fix cars from people who don't buy from them, but they stay very busy just fixing their customers cars that they rarely have openings for other people. If you are interested in buying a quality car from a quality dealership, then I recommend them.

I bought a brand new Toyota six months ago from riverside Toyota in Escanaba and called to see if I…read morecould get it in here for service and once it was discovered that I didn't purchase it from here They told me that they couldn't get me in for over a month. I called the dealer I got it from and they could get me in the next day. Very sad when I can bring this vehicle to any authorized dealership in the country and this place turns my business away. Thanks for forcing me to drive 100 miles round trip for the same service you're supposed to provide to all of us Toyota owners!!