Hat manufacturer New Era is known for its products rather than its shops, which explains why the impressive looking store in Birmingham city centre is their UK flagship store (i.e. one designed to test the waters of the market to see whether further outlets would be viable). For the uninitiated, New Era is a famed American hat maker, and, as keen observers will have no doubt seen, this summer's must have accessory is the kind of hat that New Era specialises in, so you could do a lot worse than head here to fulfil your summer fashion requirements. Now, although I'm most definitely not a hat person, I'll freely admit I was very impressed walking in to New Era. 'Hat shop' does the place precisely no justice - it's more of a hat-wearers cathedral, with wall to wall (you guessed it) hats in extremely impressive displays. Even if you have absolutely no aspirations to buy some headwear, I'd recommend going in just to see the shop. For those looking to buy, hats range from £20-£28 for various different styles and levels of quality, and as the flagship store, it has a good number of exclusives only available there. read more