Like most pinoys, I'm not very particular about what I wear when I sleep. In fact, I'm mostly content with just wearing boxer shorts and old t-shirts to bed. So when I saw PJs Sleepwear, a store that exclusively sells pajamas, I thought that their business would fold in just a few months or a couple of years.
But while we were in Shangri-la Plaza Mall the other day, I showed PJs Sleepwear to my mom on our way to the new East Wing of the mall. I thought that she would react the same way I did. I mean, who in their right mind would open a clothing store that only sells sleepwear? But boy was I wrong! My mom actually liked the store and she even went inside and bought three pairs of pajamas with identical designs for my cousin's family. She said that it's a great idea to give pajamas with identical prints as gifts to start-up families, especially those with young kids. Pajamas are not only useful, they can be fun as well. Apparently, there is a market for cotton pajamas with cute and interesting prints. read more