You gotta mix it up, kids. For every purchase which makes you wince, and your credit card recoil in…read morehorror, a visit to the 99p store must be made. It's not even the pound shop - its 1 whole penny cheaper every time!
I came to the 99p store, which is hidden away in the cheap corner of Kingston at 10.30am on a week day. Every other shop in Kingston was just getting going, but this place was packed. Credit crunch central. I generally view heavily discounted shops as a bit of a false economy - yes you might buy a lot of stuff, but is any of it actually useful? So I came in here with the aim to find goods which I would actually need, and I was pleasantly surprised.
As well as the omni present tat, there was quite a large amount of food on sale - not fresh, like Aldi or Lidl, but perishable goods. Did you know that Lloyd Grossman sauces came in jumbo size? The industrial looking container made it look a bit.... unappetising, but I presume that this sauce is no different then the one that I would find in Waitrose for 4 times the price. I also found a few food items that could almost be considered in the deli bracket, like balsamic vinegar and olive oil. Its not all eastern European cereals here.
I also found a wide range of toiletries, household goods, pet food and toys, kids toys, electrics and even a little bit of underwear. Unfortunately the women's pants only came in sizes above 22, but at least that gave me 5 minutes of fun playing with them.
I kept on imagining that the 99p thing was just a gimmick - and that only a few things would be that price, with everything else being more pricey. But it does what it says on the box; absolutely everything in the shop will give you change for a pound.