Very cool Detroit goods store with many books, clothing items and memorabilia all about Detroit. Also got an orange creamsicle Faygo - which is a soda pop company based in Detroit. Great value, reasonable prices and awesome service too - located in the Fisher Building as well, check it out if you are in New Center! read more

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Order placed online a month ago, promptly debited but now weeks later, no product received and no response to repeated emails. Fraud? Advise caution. read more

I love this store!!! Filled with Detroit pride and nostalgia, this place makes me smile. You can definitely find a nice variety of Detroit sweatshirts, T-shirt's, hats, and jewelry, but there are also unique items that I haven't seen anywhere else. For example, candles with Detroit specific scents like "Detroit soul", "Detroit Love", "Belle Isle beach", "Eastern Market", and more. Also, fun, vintage beverage coasters. They even sell Faygo by the glass bottle. Classic! A great selection of books about Detroit too. Excellent and friendly customer service. I enjoyed my shopping spree here. They also have cool purses made from up-cycled seat belts that are indestructible, fashionable, and washable too. Made in Detroit, of course. Located inside the gorgeous Fisher Building, this store offer free tours of the Fisher Building on Saturdays. I attended the hour long tour today and it was awesome! Jacob did a great job. We even had access to floors of the Fisher that are not open to the general public. It was fascinating to hear more about the Fisher family, the creation of the building, the art and more. You can reserve the free tickets through the store's website/Eventbrite page. I definitely recommend taking the tour and shopping here. read more

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I stopped into the location in the Fisher building, hoping to get some information on tours. There was a young lady at the counter, probably a Wayne State student, busy studying a textbook. I said hello to her. She totally ignored me. To me, that does seem like the pure Detroit attitude. No thanks! read more

Stopped by here because I wanted to purchase a Detroit magnet to take back home to California to put on my fridge. The gal who worked here was super nice and chatted with my friend for a while. In the meantime, I browsed the magnets, trying to decide on one. I wish they had more selections, but I ended up choosing one of a penguin with the caption "Chilling in Detroit" read more

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I was in need for a gift for my husband's birthday and this was the perfect place. Pure Detroit offers a variety of options for gift giving! The Detroit logo is known all across the world and the quality is superb. I will definitely come back for Christmas! read more

Pure Detroit - New Center Location - Women's Clothing Near Me - Detroit, Michigan

Hm, says on the sign it's open until 6, but was closed at 5. Sort of annoying since we went out of our way to shop local for souvenirs. On the plus side the building it is in is absolutely gorgeous. read more

We did the tour of the Guardian building at 11 am and did the tour of the Fisher Building at 3 pm. Both were free, about an hour long, and very informative. Both guides did a great job. The Fisher tour includes going up to a high floor for views of the city. The Guardian tour also includes going outside and learning about other nearby building so dress appropriately. Pure Detroit has a gift shop in both buildings where the tours begin. They sell lots of Michigan and Detroit pictures, postcards, products (Faygo), t-shirts, etc. read more

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The store itself is cool. But what do I really like about Pure Detroit? Their free tours of amazing architecture in Detroit!!! My brother and I were visiting Detroit for a weekend, and we're both sort of architecture nerds. When I learned about Pure Detroit's FREE architecture tours, I wanted to do them all. This shop location is within the Fisher Building, where you can sign up for a free hour-long tour of the building. Our tour guide was excellent and spent an hour walking our large tour group through the history of this amazing building. We learned a ton, laughed a lot, and had a great time. The tour is free but so good that we tipped what we thought the tour was worth ($10 a person). Whether you live in Detroit or are just visiting, definitely take a Pure Detroit tour. read more

I'm always impressed with Pure Detroit! I love their tours and knowledge of Detroit. I'm so happy with the purchase of the Belle Isle Spectrum Seatbelt bag, it's beautiful and the picture does not do it justice! read more

Pure Detroit - Belle Isle Spectrum Seatbelt Bag - Women's Clothing Near Me - Detroit, Michigan

Pure Detroit, indeed! This spot is chock full of Detroit pride gear--t-shirts, glassware, books, hats, coasters, locally made products like leather goods and bags, and more. It's a fantastic selection and the perfect place to go for gifts for the local-loving pal or family member in your life. My most recent visit was before Christmas, right after a weekday matinee at the Fisher Theatre, and I was able to pick up a few things for friends/family for the holiday. The staff there was incredibly nice and took everything out of my hands while I still shopped to wrap and get ready for check out, which means check out was a breeze. They also did a really nice job wrapping the glassware I purchased in tissue (not just wrapped for safety but also for flair!) so I was able to just put them right in my gift bag without having to fuss over them too much. Located in the Fisher Building, it's truly a treat to come in to shop and then wander around the amazing lobby. I haven't done it yet but apparently, they also offer tours of the Fisher as well. I look forward to checking that out in the future. That building is bananas! read more

I follow Pure Detroit on Instagram, and recently I saw a post with a super cute Detroit hoodie. I pulled out a 3+ year old gift card that I kept forgetting about and tried to use it on the site. It wouldn't work, so I emailed the store to see if the funds were gone since it was so old. They emailed me back quickly to tell me it was still valid - score! I completed the transaction over the phone with the store, and they have great customer service! The shipping was quick, but I wish I would have just driven to the store to get it since it was $7. The hoodie is so soft and definitely worth the money. I've also been to the store, and it is what every other review says when they say it's full of fun and local merchandise that make great gifts for others or yourself! read more

I am a huge supporter of Pure Detroit, they are a grassroots organization that is really trying hard to educate the public about our amazing city. The Pure Detroit shop itself is fun, eclectic and full of all kinds of unique items that show love to the city of Detroit. But what you may not know about Pure Detroit is that they provide free public tours to the Fisher Building. We partook in one of those tours on Saturday afternoon and if I am being honest I was less than enthusiastic about it. However, within 5 mins of Jacob (tour guide) beginning the tour I was hooked. Jacob was extremely engaging and knew his stuff. It wasn't just a walk around the building and look at stuff kind of tour, it was very informational and you learned about the very rich history of the building. The building itself is spectacular. If you've never gone, go! If you've gone but never took the tour, do it! It's free! Then stop in the Pure Detroit shop and Stella for coffee. read more

I don't know where to start, they're are so many things I adore about Pure Detroit. There was a need, a void, in the city for places like this that you could go and shop local and feel good about yourself and buy something that said yes, I love my home town. But that's just one reason I frequent this store. I also love the fact that they picked the amazing Detroit landmarks that they did to open up shop. And then they took it one step further and said, let us show you why Detroit is the best. And they started offering free tours of the beautiful buildings they are in. And now I hear they offer a kayak tour on the Detroit River. Seriously, how cool is that? Everything I've bought has been great quality - tshirts, sweatshirts, hats. The specialty food items are delish and represent Detroit. Check out any one of their stores - remember shop local! read more

A great local gift shop that features original Detroit T-Shirts, snacks and specialty foods, music, books and art. This store is located in the magnificent Fisher Building, and is open 7 days a week. There are other locations throughout Detroit, including Renaissance Center and Guardian Building. I've bought many T-shirts, Detroit car cookies, Faygo sodas, chocolates, spices, and postcards. Some apparel items are expensive (over $50), but basic tees are fairly reasonable (around $20). read more

Pure Detroit - Women's Clothing Near Me - Detroit, Michigan

Pure Detroit is a great shop, they have all kinds of Detroit swag. Hats, books, t shirts faygo and tons more. If your in the Fisher, stop in and spend some time checking out the store, they are really friendly and helpful. And the free tours they offer are excellent. Well worth the stop. read more

Pure Detroit - Cool hat. - Women's Clothing Near Me - Detroit, Michigan

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Looking for some Detroit gear for your out-of-town friends coming in for a visit...stop in here. Picking up some theater tickets at the Fisher and feel like doing some browsing...stop in here. Looking for a spot to kill a little time before heading back to the office...stop in here. I was dropping into the Fisher pick up tickets and walked past the display window. I had to stop in to check it out. The cashier was friendly and I mentioned that I saw the display and wanted to see what they had for sale. It's not a large store and they pack merchandise into every corner they can but it's well organized and not cluttered. I saw a nice cross section of books, clothing, and other kitschy Detroit wares as well as a few Detroit grocer items like Faygo, etc. It's worth stopping in, especially if you're in the neighborhood. If you're looking for something that's purely Detroit you can steal a street sign or you can just stop in here. read more

Did the Fisher and Guardian Building tours today with my family. Great experience and would highly recommend to anyone who loves architecture. Tour guides were very knowledgable and really brought the experience to live. If you are in Detroit do Kot miss these tours. Also make sure to spend some time in the Pure Detroit stores and bring your friends some Detroit swag. read more

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Great tour of the Fisher Building and very nice and helpful associates at the shop. The free tour is a nice added offering, just sign-up at the register. read more

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Lots of really cool Detroit-branded stuff. However, not everything there is actually made in Detroit. I thought a $22 t-shirt that says Pure Detroit that should say Pure Dhaka because it was made in Bangladesh! read more

Did the Fisher building tour which was free. Although I have been to the building many times it was fascinating to hear the history and view the details that were unnoticed previously. Always great to shop at the Pure Detroit stores which are well stocked with great Detroit items. read more

Pure Detroit - Women's Clothing Near Me - Detroit, Michigan

I was at the Hotel St. Regis and was thrilled when I saw the store front for Pure Detroit. I was new to the Fisher Building as well, so what a treat. The lovely and helpful woman working there (sorry, I did not her name!) was so helpful and has definitely convinced me of taking the opportunity to tour the Fisher building and the Guardian building next weekend. Free tours! The store is fabulous for anything Detroit. I was able to grab several Christmas gifts and some cool things for myself. Great book section if you want something for yourself or one of your book geek friends. read more

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**ONLINE ORDER REVIEW** This is review for an order placed online via www.puredetroit.com, their main website. Everything went smoothly. When there wasn't an update on the shipping status, I sent them a quick email and they promptly replied back providing full transparency of what had happened (i.e.: USPS didn't get the heads up to pick up a package that Pure Detroit wanted to mail out). PureDetroit was probably the only place in the States at this point to carry the seatbelt bag I was searching for, and I'm so thrilled to give them my business. Item was packaged well and is exactly as described. Thank you so much, Chris and everyone else at Pure Detroit! read more

If you've been to another Pure Detroit location, you have a good idea of what you can expect. You'll find Faygo, Germack snacks, and plenty of Detroit-centric photos, magnets and t-shirts here to send to all of your friends who have moved away (ack!) or other out-of-town-ers. You can also pick up some postcards, Sanders hot fudge and a few other items. This particular location has a 1/2 upstairs, a sort of vinyl loft. The idea is an appealing one, but from the inventory they have, I'm not sure that too many folks are buying or selling records through here. If you came of age during the late 90s/early 2000s around here, though, and never picked up that Paybacks, Bantam Rooster or Clone Defects record you always meant to, they may have it hanging around, though. They have a pretty large CD rack on the ground floor, and I wonder if they do any better with that, or if people are really totally digital these days. Always kind staff -- I wish that they would stock even more of a variety of local items, though (see the Inside Detroit Welcome Center for a different selection of city-centric goods) -- it seems like the focus of this location is mostly on the quantity and variety of t-shirts. Still, I like and support Pure Detroit -- I just think they could do even more even better! read more

Before making it out to Detroit/Ann Arbor, I researched all the places to eat/shop/drink and this place really stood out and, while in town, I made sure to stop by. As a long-time Bay Area resident, to me, Pure Detroit is basically the Oaklandish of Detroit in that they, like Oaklandish, sell civic pride-oriented merchandise designed to spread local love while also investing the profits in the local community. This is exactly the type of store I love to check out. The store had lots of great Detroit-related shirts, hoodies and bags, as well as locally produced art, books, and foods. My fiance bought a really awesome Day of the Dead gray t-shirt that I wish I could've found in my size (I was jealous!). Unfortunately for me, the store didn't have my sizes for the shirts that I liked, but I was at least still able to get them online. Nonetheless, the store experience was great as the sale associates were really friendly and helpful. It's a great store and we were happy to find some great Detroit-related products. read more

We took the Fisher Building tour and it was awesome! Beautiful, historical and ornate. The tour guide was very knowledgeable and you get to visit the third and 22nd floor. Some great views of the city from the upper floors. The pure Detroit shop is filled with unique Detroit art and gifts. Perfect weekend activity, especially in the winter months. I've also taken the Guardian Building tour-same experience! Great tour guide and a great way to spend an afternoon downtown. HIGHLY RECOMMEND! read more

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We went there for the free tour of the Fisher Building. The guide walks you around lobby, the 3rd floor and we go up to the 19th floor for the view. Even though you can walk around and see the same things, the guide definitely adds the color that you need to understand the history and relevance of the building. Our guide was very energetic and knowledgeable. He has been doing it for about 18 months and was also a history student at nearby Wayne State University. Don't forget to tip the guide when complete! It's well worth the time to get the history! read more

A great store to get your Detroit paraphanalia. Really cute t-shirts and hoodies at a decent price and good quality. They also have seat belt bags, underpants, hats, and other Detroit apparel. The art selection is pretty good. I bought several postcards of iconic Detroit buildings and framed them for decoration. They have a great selection of smaller postcards as well as some larger posters and artwork. read more

This has been not only a great store to pick up stuff for my self & others... You can get very hip t-shirts, and I have been a repeat offender getting baby things here! But a great support of the music and culture of Detroit. I think it is an important aspect of the community and hope it is around for many generations to come. read more

I love Pure Detroit!!! For a chick that is touring the country ( I am referring to me...) it is always nice to have some shwag that represents your hometown. The t-shirts are super cute. I represent in my "Detroit is for Lovers" and "Cass Corridor" shirt. If you are ever in the "D"...you must stop by this store...I guarantee you will find something you want to buy. read more

"Detroit's in need of love today Don't delay Send yours in right away" [adapted from lyrics by former Detroit resident Stevie Wonder] I have a crush on Detroit. The Detroit that once was, the Detroit that might someday be, and even the De-troit City of today. Show your love for the D by purchasing some gear from Pure Detroit. If you're not smitten with Detroit like I am, and therefore do not want to represent the 313, you can purchase something from Pure Detroit for me! (Suggestions: "Classic Detroit" tee in navy, size small; Faygo redpop, Faygo cream soda, or Vernor's in a glass bottle.) Dope threads, Motor City style belts/bags (made of recycled seatbelts), Detroit-related books, food, and art, and two downtown (where else?) locations (the Guardian Building and the Fisher Building). read more

What a great store! If you're looking for a Detroit themed gift, this is the place. Shirts, hats, books, art, and even guitars. And don't forget the awesome Harvey bags (I finally bought one for myself). Staff is super friendly, too. And if you have time, catch one of their Fisher Building tours. read more

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Pure Detroit Free Fisher Theater Tour: We toured with Jacob, the store manager from Pure Detroit & a history major at WSU. He shared his knowledge about the building in a clear and interesting manor, Sharon unique insights including that GM bought out the Fisher Brothers auto body business in 1919 for the equivalent of 2 billion of dollar today. We learned about the background of the bldg including that it was built in its entirety in 13 months and that all of the beautiful interior frescos, much of it being in gold leaf, were completed in 2 months. The elevators alone had some fascinating stories behind them. The Fisher building used to have 23,000 people daily working & shopping in it & it is the inspiration for today's modern shopping malls. We were able to go to the 19th floor and see some great views of the east side & Ambassador Bridge, the ren cen and even north of the city. The tour was truly an hour, wasn't much walking and concluded NOT in the Pure Detroit shop but by the great brass seal. We would do this again and I plan on bringing other visitors to see this amazing Jewel of Detroit. Thanks Jacob! read more

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Service is terrible. Website is terrible. Practically half of their inventory was out of stock on the website and those that weren't labelled out of stock WERE out of stock but said otherwise. I ordered 3 shirts. 1 was no longer in production. Why would it say In Stock on the site? The other 2 shirts were late and I didn't get them until after Christmas. These were intended to be presents. I was told by the boss that he would send them to me with some extra goodies to apologize and there was nothing. Just the two t-shirts. One was a small that must have been made for a giant because its pretty huge for a small. I will never buy from this company again nor will I ever advise anyone to. Stay clear people. I may even get rid of their hat I bought from one of the shops years ago. Terrible terrible terrible. Just like Detroit. Pure Detroit. read more

My friends and I did the Pure Detroit Tour of the Guardian building with Michael who is an incredible guide - very knowledgeable AND entertaining! The tour was excellent and the building is absolutely gorgeous. read more

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Good stuff, if not a large selection. I must admit that during my travels I enjoy a leisurely stroll through an out of state, upscale community donning a DETROIT CITY t-shirt that looks like it was issued for successfully completing a stint on parole. Keeps things in perspective. But, get your on-line act together guys! read more

I loved that they offer FREE tours through this beautiful building. The tour guild had very helpful information BUT I wish we would have walked around more DURING the tour. All we did was stand in 3 spots for long periods of time while he talked to us. I could see the entire group loosing focus because we lingered too long in one spot. Again, it was great info but I know most people like to walk around during tours so I would highly recommend they walk up to the 2nd and 3rd floors during the tour for a change of scenery. read more

You know, in theory I should have a strong aversion to things that promote a sort of localized patriotism. This is the same reason that American flag bandannas are really funny to me. (I'm so sorry Willie Nelson!) But the truth of the matter is that I love this town, and Pure Detroit let's all of us show it. It's like they crammed anything and everything Detroit into this place. (They even carry Faygo, though I wish they had those little bags of Better Made chips. If I ever move out of state I'm ordering them over the internet. I'm so not joking.) You can get just about any clothing item you can think of with some sort of Detroit logo on it - messenger bags, underoos, shirts, hoodies, and so on. The selection is great too; you're not going to run across the same logo over and over just on different articles of clothing. Come to think of it, I really want one of those messenger bags. At least I know what I'll be splurging on this week. Strangely enough, the website is still making like the Design Lab is still open. Unfortunately this is not the case; I'm really close with the former Director of the Design Lab, and it is definitely closed. It's a shame too; they had some real swank clothes and parties... Still, this Pure Detroit is still going strong. Visit immediately! You will not be disappointed. read more

if you're looking for Detroit themed gifts, Pure Detroit is just the place to do it! With several locations in Motown, Pure Detroit offers shoppers a wide variety of items, from t-shirts, to glassware, to stationary and more. This store is a must for anyone new to the city or just visiting. Pure Detroit is a fantastic showcase of the talented artists that live within the city limits as well as a great place to pick up a few things to show your Detroit pride. Pure Detroit always offers some of the most unique city themed goods like the campy to hip t-shirts and soaps with a map of Detroit on them. the staff is always friendly and willing to help you find that perfect gift. In addition to selling Detroit themed goods Pure Detroit even offers art exhibits throughout the year, a booth at several local festivals and has recently started a scholarship program for students looking to attend Wayne State University. How rad is that! So, if you're new to the city get a little education and some great Detroit goods at Pure Detroit. read more

We did the tour of the Fisher Building, but i took off a star for conflicting times. My boyfriend called to confirm either 12pm or 1pm since the site and Facebook weren't the same, and we were told the wrong time. :/ Luckily, the security guard knew right where they were in the building so we were able to catch up to everyone. We visited the Pure Detroit store after, and drooled over all the cool things in the store. It's a bit pricey, but we still liked it. We highly recommend the tour, not only is it free, but both our kids like it. (ages 12 and 16) read more