Prior to our Nordic countries visit I had never heard of Moomin…read more
Moomin is a comic strip character created by Tove Jansson in the 1940's which then was reinvigorated by a tv show in the 90's. This store entirely consists of Moomin merch for those who are Moomin fans.
While not up to the level of the Sanrio stores in Japan, most of the merch was cute but leaned a bit too heavily on the "must also be useful" side - think cups (so many cups), plates, wallets, bags, and coasters.
All in all, if you're a fan you should definitely drop in, but there's also a location in the Helsinki airport that is slightly nicer in my opinion, so I don't know there's a need to visit this shop unless you're already in the area.