I have nothing but good things to say about the staff at the Swisscom shop at the train station. I…read morecame in with an unlocked GSM iPhone and wanted to get a pre-paid SIM for my visit. No problem. My passport was all they needed. They did all the work, including installing the SIM and making sure my iPhone on Swisscom's remarkable 3G network was up and running. The clerk went over the plans available with me, and then took care of everything else. When the first text message from Swisscom came over in German, she fixed it immediately and then everything worked perfectly. Every cell phone experience should be this good. Really, I was quite impressed with how well they handled everything.

There is always a line. Know that going in. Other than that, there is always someone working who…read morespeaks English and readily able to assist expats. Standard cellphone store service. Much like in the US, every employee tells you something different often contradicting the previous employee.