It's like all the other H&M stores in existence, but this one just happens to be extremely jam…read morepacked and stocked with clothing and tourists. I personally found it to be quite overwhelming and there is another store just around the corner with more space that's less busy.

If all H&Ms looked like this one on Spiegelgasse, they might be mistaken for boutiques. The…read moreatmospheric location with its gorgeous old-fashion enclosed elevator and huge spiral staircase, chased by a polished wooden banister, improves the store immensely and gives the Vienna flagship an injection of sophistication and class. Definitely beautiful to walk around, though be careful, those stairs are narrow and it's a tight squeeze if some girl is coming down with a mobile phone glued to her head. H&M is split on three different levels, menswear on the bottom and ladieswear and accessories on the ground and second floor. The layout is clean and, rare for all H&Ms in my area, very spaciously laid out. I did not feel crushed in an aisle. Racks are organized with room to move while still presenting the clothing well. It definitely has a boutique feel. Stock and sizes are limited because of the space. I saw fewer larger sizes than small and medium ones, though this could simply be because they go through merchandise quickly. Call ahead if you want a specific item. The shoes here are particularly small (not much larger than European size 38) and the accessories were pretty picked over. Upstairs and downstairs cashiers also help reduce lines, and the later evening hours are good for shopping after a day of sightseeing or working. This spot is very popular with tourists on Kaertnerstrasse and the Stephensplatz, so expect it to be busy. I had little trouble locating a salesperson when I needed help.

I loved this little shop. The owner was so very friendly and helped me find what I was looking for…read more It's tough to find a nice linen dress in the States. I found two here that I can see now will be staples in my wardrobe!

You would think it causes the staff at Zara physical pain to smile. I've come here quite a few…read moretimes because I like Zara's style of clothing and the quality of clothing is usually, good. However, every time I'm at this location I'm impressed with how unhappy the people working here are. I will try to go to stephansplatz from now on. And if you have any sort of question or need to return something, I would avoid this location if at all possible. Disappointed once again.

I really like the fashion @Zara. This store is one of the larger ones although I prefer the…read moreStephansplatz one myself for friendlier service and larger layout. Nevertheless, this store in downtown Mariahilferstrasse is still a good choice for Zara shoppers. Beware the big crowds on the weekends though!

This primark is smaller compared to the one in scs. Therefore the selections of clothes are less…read morebut it is more organized here and the shopping crowd is also smaller. G3 primark is more suitable for those who cannot handle large crowds. The clothing here are incredibly inexpensive and stylish. A lot of clothes styles are similar to the styles in H&M and C&A. I definitely recommend primark to teenagers on a budget!

The one souvenir I was set on buying for this Germany/Austria trip was an authentic dirndl. I…read morewanted something I could make use of back in the US that didn't just take up space, and I knew I was gonna have to fork over some moolah for a nice one. We spent a decent amount of our time in Vienna shopping, and I was able to hit a few stores to find the perfect dirndl. The first two we stopped in were way above the price point I was aiming for--I'm talking upwards of €1000 for the cheapest full outfits--so we had to quickly come up with excuses to gtfo of there. Then we came upon this store, where you can expect to pay €300-700 for a full outfit, and this was more of what I was expecting. I spent over an hour in here, shopping for the perfect dress, apron, blouse, pumps, bra, and even necklace. It's serious business! Gotta find the right colors and sizes in everything--and there's definitely a specific fit you are ideally ending up with. Luckily this place has a ton of options that are great quality for a decent price. A range of colors and lots of styles. Someone at another store said they recommended I go with blue items to match my eyes, but I was already set on green (plus my eyes have some green too)! I was torn between a more expensive green outfit and the one I went with, which was about €100 cheaper. There were a few dressing rooms and luckily the other store patrons were patient and also taking these decisions very seriously, but you know who wasn't patient? The majority of the people working here. Not only were they mostly not patient, they also mostly weren't helpful. I get it, it's Oktoberfest and you have a lot of customers and you're just trying to make it through the day or whatever, but like why did you choose to work in this type of store, in this type of area, if you hate it? So hopefully these people don't work here anymore by the time you arrive to decide on one of the most iconic outfits you will ever own, but if they do, just ignore them and take your sweet-ass time. Treat yoself!

What a wonderful store with high quality traditional clothing and accessories for men and women…read more I went home with 2 beautiful blazers and my adult daughter also purchased one. The sales person was very helpful but surely not pushy. A lovely experience all around. I only wish I had also purchased that raspberry blazer.