There really isn't anything special about Rita's. The concept of custard and Italian ice is nothing new. I've seen these things served at football games or by beach boardwalks. For some reason though, I keep on coming back to Rita's. It's always been a nice way to end the night after a good meal or a movie. For a while, I always ordered the custard-Italian ice combination. I usually opted for the cookie dough ice and chocolate custard on top. This however meant feeling a bit stuffed and heavy at times though, given the nature and consistency of the custard. I then tried to just stick with the shaved ice. I eventually discovered the sour red candy flavor. From that point on, I couldn't get enough. I don't think any flavor will be overthrowing my new favorite anytime soon. read more