Rituals is a Dutch brand of fragrances, scented candles, soaps, make-up, teas as well as some clothes. It was founded in 2000 and has since rapidly expanded and now have something like 350 stores around the world and recently a lot of stores have also popped up in Sweden.
The design is straightforward and sort of a mix if Asian and Northern European. The scents in the store are very pleasant so not as overwhelming as it can be in stores with scented candles etc.
They sell a range of fragrances, scented candles, shower gels, moisturizers and even tea and clothes. Eveything has a sort of spa like feel to them and many look more expensive than they are. To make things better none of their products have been tested on animals and they support some charities. The products are really nice and I can often find things for home as well as gifts for people.
This particular store is not that big and also the staff seem a bit disinterested but as it is almost aways empty shopping is still usually fast. read more