We call it the sparkly twinkly shop. So ideal if you like sparkly twinkly stuff. It's for girls mostly although, as with all these sorts of shops, there is a men's bit as well (generally hidden upstairs). Not many men shop in River Island I imagine except for the twinkly ones and ones suffering from deeply severe middle-aged crises.
The inside of the shop sparkles and twinkles, the clothes sparkle and twinkle and all the sparkles and twinkles tend to come off in the wash and please please approach with caution should you try and iron an item from River Island. read more