They have been in the business for over 30 years, not necessarily in the same premises but…read moreoperationally. It's a big shop filled with various under garments and what caught my eye was the A frame signage on the footpath. Turns out they specialise in breast prosthesis (any reversals?), surgical bras, surgical corsets, back support, binders and corsets, etc but there's so much more to this shop. The lady I was speaking to was lovely and we chatted about other subjects apart from lingerie which is nice to get a relaxed staff / customer rapport. She is very passionate about her domain and can advise on anything you specifically need for your body shape and needs. The shop manages to soften its' interior with two beautiful large black chandelier inspired decorative lights. The shop is well lit and well organised, there is also a small dress up section if you know what I mean, wink, wink, nudge, nudge. But sometimes the line does become blurred when it comes to lingerie doesn't it. Where else is there to go? So, if ever you're in need of have a specialised fitment of the prosthetic or support aid, this is definitely the place to go to for help.

Great shop. Conventional wisdom is that you get better service in an independent local shop and…read moreit's totally right in this case. I'd been wearing terrible bras for years being too lazy/a bit embarrassed to get properly fitted. The proprietor (I assume) Enza had me measured and trying on a perfectly-fitted bra within about two minutes. Then she kept me supplied with about a dozen different brands and styles to try on to make sure I had the best one possible. The shop seems to have a big range despite the small shopfront, and brilliant friendly service. Highly recommended!

09/1/2012 First to Review Elle. MACPHERSON! Show me some…read morelove. Yeahh baby! You certainly know how to talk to me..."A traveller's treasure trove of jewel brights, tribal prints and faded pastels combine to reflect the spirit of journeys taken." Very sexy. I might just be in heaven right now...your lingerie pieces make me stare adoringly at you. I don't need the sales people when I'm with you. Who cares. I've forgotten them already. You're so much more beautiful to look at. What I really like about you is that no-one else in the Adelaide CBD stocks your kind of lingerie. Really Elle, the pink, the see through, the dark fiery red...if you insist, I will happily resume our intimate night together. Once again, the DJs intimate apparel sales team sucked, because there was no-one in your section. What a shame. You clearly have the hottest lingerie in the entire Rundle Mall strip, yet you have a population of zero. Well, except for that older-looking male with his eyes closed on your couch. Let's play a quick game. Three possibilities for this funny situation: a) he's fantasizing about your lingerie b) he's fantasizing about Elle Macpherson c) he likes the feel of your chair d) he's just tired from the crazy night before e) his wife is taking her time and is in the changerooms Anyway, I really like your lingerie...who cares about the nonexistent service I received. I'll take my next hot girlfriend here.

I used to hate, hate, HATE buying bras. It was up there with going to the dentist and shopping for…read morejeans. Thanks to HB I now loath all my other bras and undies that are not from there. HB have actually made the experience of bra shopping not terrifying. Service is exceptional, not only at the Rundle Mall, but also at the West Lakes store. The girls are so friendly, they make you feel comfortable, and they can correctly fit you. The bras and knickers at HB are so beautiful and sexy. They can be quite expensive, but I think it is worth it (you can wait for their mega post Christmas sales with some bras up to 70% off, or ladies, put in that birthday request to your boy or girl for some smokin' hot lingerie). They are made well and last. New styles come out quite frequently so the stock is always changing. When you are in the store, you really get the vibe from the staff and the company that a woman's body is beautiful and sex isn't something to be ashamed of. There are no seedy sex shop vibes at all. Unfortunately, this body beautiful vibe only stops at size 14F. It would be great if HB stocked larger sizes so everyone can get some of the sexy bra lov'in. Then this would definately be a 5-star review.

8/01/2012 First to Review Ohh....Simone........You're so…read more"rude"..... PLEASE - let the real Simone come back from Paris and rescue me. I certainly read your October 2005 media release, claiming to be..."renowned for its exquisite workmanship, its glamour, aspiration, accessibility and its use of quality fabrics such as French lace." But while this might be one of your top-selling lingerie brands...bra shopping here just did not turn me on at all. And all of the DJs shop assistants didn't help me. They don't approach you (even after a bloody long time walking around like a lost soul), and just downright "rude". Maybe just to the out-of-place male like me, who doesn't know a thing about lingerie, except that I need to know the size and how to take it off. Really Simone, I don't need the abundance of ugly dark grey and other boring coloured lingerie that you insist on displaying. The David Jones Intimate Apparel sales team must not know very much about your designs, colours, types, etc. either, because they were so lacking knowledge about your brand and were no help to me. While I can appreciate the honesty of the suggestive sales assistant who said "Oh, you must find out her bra size first, otherwise I can't help you..." I would like to ask this: if that's the case...her breasts are this big (I showed her my two hands go up)...you know, you should really make more of an effort to excite me....and it only takes a few seconds and a few well-chosen words for a man like me to be turned on by lingerie....." You can see now how she failed me. Let's wake up people. It's sales....you're in a business...I want to be excited by your products that you're endorsing....not be spoken "rude-ly" to. So I'm going to take my "rude" (insert word here) with me and go elsewhere.

There is nothing over $20 in the whole store. I loved the CLiO Seamfree Secret Slimmers, but they…read moreonly had several size14s, and it's one of those items that is pointless in a size or two too big. Still, it was very comfortable, and the cheapest slimming underwear I've ever seen! There sell lots of great brands - I especially like the Elle Macpherson. However, though there are some cute things in here, nothing really grabbed me. There are lots of lacy but not very supportive styles, though plenty of heavy duty plainer styles. Definitely worth a look though, given the prices!

Ladies, this is what I call a bra store. If you buy expensive bras because you don't know where to…read morefind them cheaper, please visit the Bendon Outlet. After shopping there for the first time, you know there's no need to go to other bra stores. Everything you need is in one store, and affordable prices. Last time I went in nothing was over $20! All girls know how expensive lingerie is, especially when you need more than one bra. That is what makes the Bendon Outlet get two thumbs up from me. They offer brands such as Bendon, Hickory, Elle Macpherson and Hey Sister. Cheap bras that actually look pretty, a wide variety to choose from and great customer service. You're good to go.

Miss Jasmine doesn't exist online or in the phonebook. It's a quiet new addition to Regent Arcade,…read morewith some very cute dresses and fancy dress (but by this I mean those sexy maid outfits and cute bunny costumes that I've never seen in a young women's clothing store before - on sale for $10! Okay, I was tempted...) They have a mixture of generic current fashion (those mermaid tail skirts) as well as some great styles that you won't see elsewhere. Their prices are great, most pieces under $40, and there is a decent range of sizes, even though on first entry you assume they'll all be tiny, judging by the two petite girls running the store. Never fear, there are still size 12s! (Though I didn't check if it went above this.) Their sales racks are really worth a look, with everything on them $10. It's an interesting little shop, and good to have a newbie on the block. Check it out!

I can imagine my teenage sister loving Miss Jasmine! The clothes and accessories available stocked…read moreare very trend orientated, with low prices, making it the perfect place to buy a statement piece for the season, without blowing your budget (especially if you'll only wear it once). The jewellery is also very cute and affordable. This is one of those boutiques that I have to quickly stop into every time I walk past, whether I'm planning to buy something or not. The girls working here are lovely, friendly and always happy to help. Definitely one to try.