From the owner: Conte of Florence, storico brand toscano nato nel cuore di Firenze nel 1952 come produttore di…read morecappelli, oggi propone una linea casualwear total look uomo e donna con dei precisi riferimenti ai tre mondi ispirazionali di sempre: sci, golf e vela. La filosofia del brand è di creare dei capi che non si limitino ad essere una semplice proposta funzionale per il free time, ma bensì diventino uno stile, un segno distintivo di appartenenza ad un mondo speciale ricco di autenticità acquisita nel tempo. Conte of Florence, an historical Tuscan brand founded in the heart of Florence in 1952 as a hat manufacturer, offers today a new total look casualwear line for both men and women with specific references to the three traditionally inspirational worlds: ski, golf and sailing.The brand philosophy is creating garments that are not only a functional idea for the free time, but are also a stylish and distinctive sign of belonging to a special world of an authenticity achieved over time.

Fun, funky, colorful boutique in Florence -- my favorite by far. Don't follow the map, it's located…read moreon the corner of Via Porta Rossa & Via dell'Arte della Luna -- just after Puma and right next to SCOUT. The employees are nice & helpful, but don't bombard you when you walk in like most small boutiques. Small selection, very few bags & shoes, but the clothes are the cutest & most reasonably priced I've seen in Florence. Think European Free People.