I imagine it would be difficult as a green grocer trying to survive in a day and age where pretty much all of your fruit and vegetable needs can be met by a quick visit to a chain supermarket. They're open for longer, they can sell their product at a lower price, and it's just more convenient getting your groceries done all in one place. But let me tell you this - there's no substitute for quality, and there's no substitute for fresh, organic fruit and vegetables.
I started shopping here soon after they opened, and after one visit I was hooked. The fruit tastes better, the vegetables are better to cook with, and the variety is more varied than that of any supermarket. And, to my surprise, the prices are actually lower (considering the supermarkets aren't trying to get rid of stock, in which case it's not that fresh anymore anyway). On top of having a huge choice of fruits and vegetables to choose from, Simply Fresh Fruiterer also stocks organic yoghurts, coffee, sweets, and pasta sauces.
The store clerks are always incredibly friendly and informative of their produce, and the sensation of being able to pick fruit from a fresh batch and being surrounded by colour is something that's taken for granted. It's not something that most would consider getting excited about, but I'm a simple man with simple pleasures! read more