This revamped Sobeys is clearly aimed at competing with the nearby Loblaw store on Redpath. However, the respective virtues of the two stores aside, as a positive feature of contemporary capitalism, competition is worse than a dud. Recall that supermarkets were first promoted (post WW2) as venues offering immense variety at reduced prices. They could buy in bulk and pass savings on to consumers. However today, tiny struggling greengrocers sell produce at prices significantly below the big supermarket chains.
Admittedly, the variety is greater than ever, in fact, it has reached absurd proportions. But do we need 100 competing brands of toothpaste? Or 200 variations on tea biscuits or cookies? Packaged in colourful plastic, and priced to include promotion and advertising that serves only profit? Not only is such proliferation a waste of our resources on many levels, it creates a culture in which identity is an illusion based on an aggregate of consumer choices.
But down to the nitty gritty: The new Sobeys is a glittering showplace of Grade A fruits and vegetables, a ready-to-eat take-out paradise, and a competent purveyor of standard grocery items. However, its prices are designed - not to save you money but - to rip you off and drain your pocketbook on a par with Canada's grocery champ, Loblaw. Shopping there is a political choice, too: it's designed to reassure you of your middle class status and your safe insulation from the "undeserving poor."
Speaking of the undeserving poor, the Food Basics on nearby Overlea Blvd, amply illustrates a food distribution system which humiliates and degrades customers by design. Filthy aisles, out-of-date produce, expired meat, its surly staff confront its largely poor and immigrant clientele with capitalist class society's real attitude towards non-white and working people. Shopping here is a political choice, too, but one that's forced upon capitalism's second and third-rate citizens by its rich masters (Loblaw's Galen Weston - thanks for asking).
Food shopping, like almost every other social experience in the Ford/Trump universe, has become a revolting experience in which we have our noses rubbed in poverty, or are required to declare complicity with white supremacist colonial rule of a class that is truly hell-bent on exploitation, racism, genocide and profiteering. read more