I first started shopping in River Island when I was about 14 years old. Back then all I could…read moreafford to buy from this store was clothes from the sale rail! But now I am older with more money I quite often buy my clothes from here, not only is it a stylish shop with clothes of high quality but it is also a pleasant experience to shop there. River Island doesn't follow fashion as such as much as other high street stores. By this I mean their clothes have quite a classic look and every year they will stock similar clothes to the year before. Their clothes are generally smart looking, even their casual range is more like smart-casual. They like their glitter and sparkle at River Island, and they will often include glitter, sequins, diamonte and jewels on all types of clothes and accessories. I love the coats and jackets at River Island, I usually buy a new winter coat from there every year as a treat for myself. They have particularly nice hooded coats which I love. The general colour scheme instore is white walls and floors with black panelling and furniture, and bright white lights. All stores therefore have quite an open, fresh and airy look, which is simple but at the same time doesn't distract you from the clothes and therefore enables you to find what you are looking for more easily. Their music is played quite loud in the shop can be a little bit annoying when you are trying to speak to someone and you only have a quiet voice like I do!

Used to be the store of the minute but somehow it has become really dated and tacky in my book…read more Even the lighting in the store is harsh and unyeilding and it is priced similarly with shops like Zara where the quality and style means that it should be a lot cheaper. I don't like River Island now - men or woman's section. The shoe range is probably the best bit about the store and when I think about it the boots there are usually lovely but for clothes alone I feel its just a bit cheap and nasty especially the party/occasionwear. The store is next to lots of others so probably ok if you are trying to find something in particular. Staff are always friendly and polite and accessories are sometimes ok.