This is the beach Sofia Loren and Marcello Mastrianni used to hang out on in the 50s. It's got…read morestriped umbrellas, rocks to climb on and a great sunset view...go here for the nostalgia more than to be wow'ed...its clean and nice and all that but the charm is it's history. In Italians' hearts this is a special place. Castiglioncello is pricey and still hanging on to it's hey day but check out the massive villas still the second homes of Italy's rich, and, the gelato from one of the many gelateria's is good. The gran cafe Gino's at the fork in the road at the centre of the village is famous, they have good panetone around Christmas too!